Growth Marketing

• Define and own the lifecycle marketing strategy and roadmap for growth-driving lifecycle segments (onboarding, activation, re-engagement, resurrection)
• Build a “center of excellence” for lifecycle practices: develop frameworks, templates, KPIs, and playbooks to guide all lifecycle activities
• Lead redesign of new user onboarding journey to optimize activation, engagement, and conversion metrics
• Create and execute resurrection / re-engagement campaigns to win back lapsed or churned users
• Collaborate cross-functionally with product, engineering, analytics, CRM, customer support to align on lifecycle goals, data tracking, and execution
• Develop measurement and analytics capabilities to track the effectiveness of lifecycle efforts and iterate on underperforming flows
• Manage and mentor one direct report at launch; hire and scale the team over time as needs grow
• Stay on top of industry and market trends for lifecycle marketing, bringing in relevant innovations and best practices

Director of Lifecycle Marketing – Growth

Growth Marketing Manager

Growth Associate

Senior Manager, Consumer User Acquisition

Director of Doctor Partner Growth