Demand Gen Marketer

Feathery

Demand generation marketer scaling multi-channel pipeline for Feathery, which automates data-intake workflows for insurance and wealth-management companies. Driving campaigns, experimentation, and measurable revenue growth.

Posted 8/5/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation and growth marketing, with a strong focus on multi-channel campaigns and data-driven optimization. Proven ability to drive pipeline and revenue in B2B SaaS, particularly within financial services and insurance sectors.

Highest-signal resume keywords

Demand GenerationMulti-Channel MarketingCampaign Performance AnalysisAccount-Based MarketingMarketing Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline GenerationCampaign StrategyLead GenerationData AnalysisConversion Optimization

Soft Skills

CollaborationStrategic ThinkingAdaptability

Tools & Technologies

HubSpotSalesforce

Industry Keywords

B2B SaaSFinancial ServicesInsuranceGrowth Marketing

About the role

Key responsibilities & impact

Plan and execute multi-channel campaigns across outbound, paid, content, events, and partnerships
Build programs that generate qualified pipeline across target accounts in insurance and wealth management
Translate product positioning into high-performing campaigns and messaging
Own campaign calendars and align them with product launches and GTM priorities
Drive inbound and outbound pipeline through creative and data-driven initiatives
Partner with SDRs and AEs on account-based and outbound strategies
Optimize conversion from awareness through pipeline to revenue
Manage and improve lead generation, routing, and nurturing processes
Test new channels, audiences, and messaging
Analyze campaign performance and optimize based on data and insights
Identify scalable growth opportunities across paid, organic, and event channels
Build dashboards and reporting to track pipeline contribution and ROI
Partner with Product Marketing on messaging, positioning, and campaign strategy
Work with Sales to support pipeline goals and target accounts
Collaborate with leadership on go-to-market priorities and growth initiatives
Support product launches with integrated demand generation programs

Requirements

What you’ll need

3–6+ years of experience in demand generation, growth marketing, or related roles in B2B SaaS
Proven track record of driving pipeline and revenue through marketing programs
Strong understanding of multi-channel marketing, including paid, outbound, content, and events
Data-driven mindset with experience analyzing and optimizing campaign performance
Ability to operate strategically and tactically in a fast-paced environment
Strong collaboration skills across marketing, sales, and product teams
Comfortable experimenting, iterating quickly, and learning from results
Experience in financial services, insurance, or other regulated industries
Familiarity with account-based marketing strategies
Experience working closely with SDR teams and outbound motions
Experience with marketing automation and CRM tools such as HubSpot and Salesforce
Background in high-growth B2B SaaS environments

Benefits

Comp & perks

Competitive compensation and equity
HRA health plan
Unlimited PTO
Retirement: 401(k) plan
A supportive, low-ego team that values ownership and growth
Company offsites to connect and recharge