Field Sales Representative

Farmer Focus

Field Sales Representative responsible for enhancing sales and customer relationships within Tennessee or Georgia. Representing Farmer Focus with professionalism and product knowledge while pursuing new business opportunities.

Posted 7/21/2026full-timeRemote • Tennessee • 🇺🇸 United StatesJuniorMid-Level💰 $60,000 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and maintaining customer relationships, executing sales strategies, and managing territory performance. Proficient in utilizing sales reporting tools and market analysis to drive business growth in the food and retail sectors.

Highest-signal resume keywords

Outside Sales ExperienceAccount ManagementCustomer Relationship ManagementSales Reporting ToolsMarket Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy ExecutionTerritory ManagementMarket Trend AnalysisProduct Placement EvaluationInventory Management

Soft Skills

Strong CommunicationPresentation SkillsNegotiation SkillsOrganizational SkillsTime Management

Tools & Technologies

Microsoft OfficeEmailMobile TechnologyCustomer Relationship Management Tools

Certifications & Qualifications

Valid Driver’s License

Industry Keywords

RetailFood ServiceDistributor ManagementCPGPoultryMeatFood Industry

About the role

Key responsibilities & impact

Develop, maintain, and grow relationships with assigned retail, food service, distributor, broker, and customer accounts within the territory.
Identify and pursue new sales opportunities by prospecting potential customers, conducting market visits, and building a strong pipeline of business within Tennessee or Georgia.
Present Farmer Focus products, programs, brand story, and value proposition to customers in a clear, compelling, and professional manner.
Support sales growth by executing territory plans, meeting assigned sales goals, monitoring account performance, and providing regular updates to the Sales Director.
Conduct store, customer, and distributor visits to evaluate product placement, inventory, merchandising, pricing, competitive activity, and customer satisfaction.
Coordinate with internal Sales, Customer Service, Marketing, Supply Chain, and Operations partners to support customer needs, order accuracy, product availability, promotional activity, and issue resolution.
Maintain accurate records of customer interactions, sales activities, opportunities, follow-ups, and territory insights using company-designated systems and reporting tools.
Monitor market trends, customer needs, competitor activity, and category performance and share insights that support sales strategy and business planning.
Represent Farmer Focus at customer meetings, distributor events, trainings, trade shows, and other industry or community events as needed.
Follow all company policies and applicable food safety, quality, customer, and compliance expectations while conducting business on behalf of Farmer Focus.
Perform other duties as assigned.

Requirements

What you’ll need

High school diploma or equivalent required; bachelor's degree in business, Marketing, Sales, Agriculture, Food Science, or a related field preferred.
Two or more years of outside sales, field sales, account management, distributor management, retail, food service, grocery, CPG, poultry, meat, or food industry experience preferred.
Demonstrated ability to build customer relationships, prospect new business, manage a territory, and follow through on commitments.
Strong communication, presentation, negotiation, organization, and time-management skills.
Ability to work independently in a field-based role while staying aligned with team goals, reporting expectations, and company priorities.
Comfortable using Microsoft Office, email, mobile technology, and customer relationship management or sales reporting tools.
Valid driver’s license, reliable transportation, and ability to meet company driving standards required.
Must be able to perform the essential functions of the role with or without reasonable accommodation.

Benefits

Comp & perks

weekly payroll
paid time off and sick leave
semi-subsidized medical coverage
dental and vision plan options
a 401(k) plan with company match
HSA and FSA
education reimbursement opportunities
employee assistance programs (EAP)
internal learning, development, and career growth programs