Fanatics

Sr. Manager, Social Media

Fanatics

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

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Salary

💰 $134,000 - $168,000 per year

Job Level

Senior

About the role

  • Strategic Ownership: Lead the planning and execution of content strategies tailored to each social channel, aligning them with overall business goals and brand tone.
  • Channel Development: Drive follower growth, engagement, and retention across all organic social platforms by understanding and leveraging the unique culture and trends of each space.
  • Content Programming: Collaborate with internal creatives and external partners to develop high-impact, native-first social assets, series, and editorial initiatives.
  • Campaign Execution: Manage campaign launches, product rollouts, and platform-specific promotions, ensuring a unified brand voice.
  • Content Calendar Management: Maintain an organized, always-visible calendar using tools like Airtable or similar platforms to align stakeholders across functions.
  • Performance Reporting: Monitor and report on KPIs, synthesizing insights to inform ongoing strategy and maximize reach and effectiveness.
  • Trend Forecasting: Stay current on platform updates, creator trends, and storytelling formats to innovate and evolve our content approach in ways that resonate with the customer and beyond.

Requirements

  • 7+ years of experience in social media strategy and execution, preferably in tech, entertainment, betting, gaming, or sports.
  • You’ve successfully grown social channels and built engaged communities through platform-first, content-led approaches.
  • Deep knowledge of TikTok, Instagram, YouTube, X (Twitter), Reddit, Discord, and Facebook — with a nuanced understanding of what performs where and why.
  • Strong collaborator with experience briefing creative teams and working with influencers and creators to produce scroll-stopping content.
  • Copy-savvy and visually intuitive — you understand how to translate a brand’s identity into compelling text, imagery, and motion across social.
  • Comfortable working in social management platforms (e.g., Sprinklr, Sprout, Later) and performance tracking tools.
  • Bonus points if you’ve worked in the betting, casino, or real money gaming space, with awareness of legal guidelines, platform policies, and industry best practices.
  • Willingness to travel for activations, content shoots, and team events.