Social Media Advertising Strategist
Abe
Sr. Manager, Social Media
Fanatics
full-time
Posted on:
Location: New York • 🇺🇸 United States
Visit company websiteSalary
💰 $134,000 - $168,000 per year
Job Level
Senior
About the role
- Strategic Ownership: Lead the planning and execution of content strategies tailored to each social channel, aligning them with overall business goals and brand tone.
- Channel Development: Drive follower growth, engagement, and retention across all organic social platforms by understanding and leveraging the unique culture and trends of each space.
- Content Programming: Collaborate with internal creatives and external partners to develop high-impact, native-first social assets, series, and editorial initiatives.
- Campaign Execution: Manage campaign launches, product rollouts, and platform-specific promotions, ensuring a unified brand voice.
- Content Calendar Management: Maintain an organized, always-visible calendar using tools like Airtable or similar platforms to align stakeholders across functions.
- Performance Reporting: Monitor and report on KPIs, synthesizing insights to inform ongoing strategy and maximize reach and effectiveness.
- Trend Forecasting: Stay current on platform updates, creator trends, and storytelling formats to innovate and evolve our content approach in ways that resonate with the customer and beyond.
Requirements
- 7+ years of experience in social media strategy and execution, preferably in tech, entertainment, betting, gaming, or sports.
- You’ve successfully grown social channels and built engaged communities through platform-first, content-led approaches.
- Deep knowledge of TikTok, Instagram, YouTube, X (Twitter), Reddit, Discord, and Facebook — with a nuanced understanding of what performs where and why.
- Strong collaborator with experience briefing creative teams and working with influencers and creators to produce scroll-stopping content.
- Copy-savvy and visually intuitive — you understand how to translate a brand’s identity into compelling text, imagery, and motion across social.
- Comfortable working in social management platforms (e.g., Sprinklr, Sprout, Later) and performance tracking tools.
- Bonus points if you’ve worked in the betting, casino, or real money gaming space, with awareness of legal guidelines, platform policies, and industry best practices.
- Willingness to travel for activations, content shoots, and team events.
