Data Analyst

• Forecast benefit demand and gifting volumes across tiers, campaigns, and seasonal moments, incorporating growth trends and targeted reinvestment levels
• Build and maintain dashboards that track benefit adoption, fulfillment KPIs, spend vs. budget, and member sentiment
• Partner with the Benefits team to pull and validate gifting lists, ensuring the right fans are selected for benefits and targeted campaigns
• Partner with the partnerships team to measure ROI of marketplace activations, sweepstakes, and experiential benefits
• Analyze customer preference and survey data to surface insights that guide benefit design and personalization
• Ensure data integrity and consistency, validating inputs across internal systems and external vendors
• Package insights into reporting for Loyalty leadership, highlighting trends, risks, and optimization opportunities
• Act as a thought partner to the overall Loyalty team, providing data-driven recommendations on portfolio mix and reinvestment strategy

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