Manager

• Own media analytics reporting: Develop and lead measurement frameworks across all paid channels (digital, programmatic, social, search, affiliate, and offline media)
• Build performance dashboards: Create dynamic dashboards and tools to monitor KPIs like CPA, ROAS, LTV, and payback by channel, campaign, and audience
• Work with teams to optimize spend: Partner with Media team to identify under- and over-performing campaigns and recommend budget reallocations
• Attribution & incrementality: Develop/refine attribution models and design incrementality tests to inform investment decisions
• Partner on forecasting: Work with Finance, Data Science, and Marketing to build and maintain performance forecasts tied to customer acquisition, NGR, and retention
• Surface actionable insights: Transform complex data into clear stories and next steps for executives and stakeholders
• Champion experimentation: Promote test-and-learn culture across media to improve creative, targeting, and investment strategies

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