Product Manager

• Execute the personalization strategy for Fanatics’ digital platforms, ensuring alignment with overall business goals and customer needs.
• Drive the strategy and execution of the personalization platform and underlying systems across Fanatics websites, apps, CRM, and marketing channels.
• Build an end-to-end, cross-site personalization platform and oversee foundational infrastructure.
• Develop and manage the product roadmap for personalization, prioritizing features and initiatives based on impact and feasibility.
• Collaborate with cross-functional teams, including engineering, data science, marketing, and UX/UI design, to deliver innovative personalization solutions.
• Conduct quantitative and qualitative research to inform personalization strategies and identify opportunities for improvement.
• Leverage AI and machine learning to develop and enhance personalization algorithms, recommendation engines, personalized content, and targeted promotions.
• Monitor and analyze key performance metrics to assess the effectiveness of personalization initiatives and make data-driven decisions.
• Ensure that all personalization efforts comply with privacy regulations and industry best practices.
• Stay current with industry trends and emerging technologies to continuously improve Fanatics' personalization capabilities.
• Manage long-term personalization strategies while handling complex day-to-day operations and aligning stakeholders, including senior leadership.
• Ability to work from our Hyderabad Office a minimum of 3 days per week.

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