eCommerce Product Marketing Manager
WM Partners, LP
Node.js
Senior Product Manager, Personalization
Fanatics
full-time
Posted on:
Origin: • 🇮🇳 India
Visit company websiteJob Level
Senior
Tech Stack
TypeScript
About the role
- Execute the personalization strategy for Fanatics’ digital platforms, ensuring alignment with overall business goals and customer needs.
- Drive the strategy and execution of the personalization platform and underlying systems across Fanatics websites, apps, CRM, and marketing channels.
- Build an end-to-end, cross-site personalization platform and oversee foundational infrastructure.
- Develop and manage the product roadmap for personalization, prioritizing features and initiatives based on impact and feasibility.
- Collaborate with cross-functional teams, including engineering, data science, marketing, and UX/UI design, to deliver innovative personalization solutions.
- Conduct quantitative and qualitative research to inform personalization strategies and identify opportunities for improvement.
- Leverage AI and machine learning to develop and enhance personalization algorithms, recommendation engines, personalized content, and targeted promotions.
- Monitor and analyze key performance metrics to assess the effectiveness of personalization initiatives and make data-driven decisions.
- Ensure that all personalization efforts comply with privacy regulations and industry best practices.
- Stay current with industry trends and emerging technologies to continuously improve Fanatics' personalization capabilities.
- Manage long-term personalization strategies while handling complex day-to-day operations and aligning stakeholders, including senior leadership.
- Ability to work from our Hyderabad Office a minimum of 3 days per week.
Requirements
- 5+ years of product management experience, preferably in eCommerce.
- Demonstrated ability to manage end-to-end product lifecycles, including defining technical requirements and working closely with engineering teams.
- Strong communication and presentation skills, with experience influencing technical and non-technical audiences.
- BA/BS degree, preferably in business administration, computer science, or a related field.
- MBA/ Masters or equivalent credentials are strongly preferred.
- Experience with CDP, digital advertising is a strong plus.
- Familiarity with e-commerce tools and technologies.
- Proven ability to work with cross functional teams, external vendors, and partners to drive innovation and efficiency.
- Knowledge of omni-channel digital marketing ecosystems.
- Proven track record of successfully managing and delivering complex personalization initiatives in an e-commerce environment; strong understanding of personalization techniques, recommendation engines, and AI/machine learning applications.
- Proficiency in modern marketing technology stack and Customer Data Platforms (CDPs).
- Experience working with data science teams to develop and implement personalization models; demonstrated strategic thinking and analytical capabilities.
- Familiarity with agile methodologies and iterative development processes.
- Proactive problem-solving approach to operational, technical, and strategic challenges.
- Ability to work from our Hyderabad Office a minimum of 3 days per week.
