Lead the creation of consumer products for a specific brand or league across Fanatics Brands, partnering with product development, design, and cross-functional teams to translate consumer insights into merchant line plans to support seasonal revenue, margin, and inventory goals.
Be an expert in product concepts, including the creation of key stories and product that generates an emotional connection to the brand and consumer
Lead the creation of consumer rights assortment plans that support a global integrated marketplace
Translate consumer insights into commercially viable, trend-relevant stories
Plan product lines with the understanding of a finished, chase and blank inventory opportunity
Brief the design team on direction based on seasonal needs, art, and competitive landscape
Utilize and optimize the merchant planning team to track and define key business opportunities
Strong cross-functional relationships with development, design, and sourcing, to deliver margin and adoption rate goals
Present the product line to internal and external partners at key development timelines to ensure alignment between sales, product, marketing, and supply chain
Partner with Merchants to establish pricing strategy to achieve category margin goals and profitability targets
Constantly analyze the competitor landscape to drive our ability to build new growth opportunities
Possible travel, including overseas, account and league reviews
Requirements
Bachelor’s degree in Business, Merchandising, Manufacturing, Apparel, or related field; or the equivalent combination of education, training, or work experience, experience in retail or wholesale (4+ years) is acceptable without a degree.
Product merchandising/creation experience of at least 4 years
Strong understanding of merchandising retail math/financial skills
Moderate experience with fashion, color, and trend analysis
Solid understanding of the product creation process is required
Experience in using and utilizing sales data to analyze and steer a business
Intermediate skill level in MS Excel, Word, PowerPoint, and Outlook, as well as familiarity with data warehouses and database management
Excellent organizational, communication and presentation skills
Ability to meet deadlines, prioritize workload, adapt to change, and maintain composure under pressure
Maintains a positive and professional attitude towards team, vendors, and clients
Ability to work in a fast pace and dynamic environment
Experience in identifying the right products to meet brief requirements