Marketing Specialist, Paid Search

Fanatics

full-time

Posted on: 8/26/2025

Origin: • 🇺🇸 United States • California

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💰 $70,000 - $85,000 per year

Junior

SQL

About the role

Fanatics is the global leader in licensed sports merchandise; Fanatics Commerce seeks a Paid Search Specialist to manage PPC and shopping campaigns, analyze large data sets, collaborate with search partners, and optimize campaigns to maximize revenue. Key responsibilities: Monitor and analyze performance of PPC marketing campaigns, provide insights & recommendations based on campaigns results. Create new campaigns for upcoming live events & new partners to the Fanatics network. Ensure existing campaigns have support for product launches and drops to maximize revenue. Ensure campaigns are properly set up for optimal performance, reporting, and tracking across the portfolio. Collaborate with Google, Bing, and technology partners on new features and advancements within the space. Contribute to spending decisions and budget recommendations, ensure that campaigns are set up to align with ever-changing business objectives. Translate data insights into compelling marketing narratives, craft engaging storytelling around sales and business performance data to effectively communicate strategies and results to stakeholders.

Experience with campaign management & optimization. Experience managing automated bid strategies & other automated practices within the digital marketing space. Up to date on latest PPC industry trends & developments. Strong business reporting skills for data-driven decision-making. High proficiency in Microsoft Office (primarily Excel, Word, and PowerPoint). Strong quantitative skills and experience utilizing scientific analytic methods. SQL familiarity is highly preferred. Exceedingly detail-oriented and responsible. Able to manage multiple tasks concurrently and work under pressure. Must be willing to dedicate time outside of normal business hours to launch advertising for major sporting events.