Fanatics

Senior Account Manager, Brands

Fanatics

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Senior

About the role

  • Role overview: Lead the company’s most strategic and high-value accounts, set direction for growth with top-tier partners, develop account-specific sales strategies, lead complex negotiations, and create scalable campaigns across leagues and territories.
  • Lead strategic planning and sales execution for the company’s largest and most complex accounts.
  • Serve as the senior relationship manager with key team, league, and retail partner leadership.
  • Develop strategic sales roadmaps, promotional calendars, and growth plans tailored to each major account.
  • Design and launch campaigns, programs, and sales initiatives to be executed by Account Managers across territories.
  • Collaborate with cross-functional partners across merchandising, planning, licensing, and operations to ensure seamless execution and fulfillment.
  • Deliver performance recaps, insights, and recommendations directly to senior internal and external stakeholders.
  • Lead seasonal business reviews and top-to-top meetings with retail and licensing partners.
  • Synthesize market, customer, and POS data to proactively drive business decisions and influence cross-functional partners.
  • Identify and recommend replenishment and chase opportunities aligned to market demand and customer needs.
  • Partner closely with Sales Operations and Planning to align on forecasts, inventory strategies, and in-season management.
  • Provide coaching, guidance, and thought leadership to Account Managers.
  • Serve as a key contributor to cross-functional initiatives that impact how the business engages and grows its customer base.

Requirements

  • Bachelor’s Degree or equivalent work experience.
  • 7+ years of experience in strategic account management or sales, preferably with major retail or licensing partners.
  • Demonstrated success in growing high-value accounts and leading complex sales engagements.
  • Strong ability to craft and execute strategic plans with measurable business outcomes.
  • Executive presence and excellent communication skills, including experience presenting to senior leadership.
  • Strong analytical skills with the ability to synthesize data into actionable insights.
  • Collaborative leadership style with a proven ability to influence across departments and levels.
  • Passion for sports and experience working within or alongside major sports leagues (NFL, MLB, NBA, NHL, MLS, NCAA) is preferred.
  • Willingness to travel for key account meetings, events, and strategic presentations.