VP, GM
Fanatics
full-time
Posted on:
Location Type: Hybrid
Location: Melbourne • 🇦🇺 Australia
Visit company websiteJob Level
Lead
About the role
- Define and execute the business strategy to grow revenue, expand channels, and build brand presence in Australia.
- Drive market share growth across wholesale, retail, eCommerce, and B&M channels.
- Identify and unlock new business opportunities, partnerships, and distribution models.
- Full accountability for the Australia P&L, including revenue growth, margin expansion, and cost control.
- In close partnership with the International Head of Product, drive product strategy and assortment planning tailored to the local market.
- Ensure operational excellence across sales, marketing, supply chain, and store operations.
- Build, lead, and inspire a high-performing local team.
- Foster a culture aligned to Fanatics’ BOLD Leadership principles and values.
- Partner with global enabling functions (Finance, HR, Legal, Tech, etc.) to ensure the Australia team is supported and empowered.
- Oversee retail operations, including owned stores and wholesale partnerships.
- Lead eCommerce growth, driving traffic, conversion, and customer experience.
- Manage product lifecycle from concept through to sell-through.
- Ensure compliance with all local legal, financial, and operational standards.
- Act as the face of Fanatics in Australia with partners, licensors, leagues, and other key stakeholders.
- Provide timely reporting, forecasting, and insight to International leadership.
Requirements
- 15+ years’ leadership experience in consumer-focused industries (retail, wholesale, eCommerce, sports, apparel, or adjacent)
- Proven track record of full P&L management with revenue >$50M
- Strong experience scaling a business in a high-growth or “build” phase
- Deep understanding of multi-channel distribution (eComm, wholesale, retail, B&M)
- Product development experience—comfortable leading assortment, buying, and merchandising strategy
- Strong commercial acumen and negotiation skills; experience working with licensors and brand partners is a plus
- Demonstrated ability to build, inspire, and retain high-performing teams
- Excellent communication and stakeholder management skills at executive level
- Entrepreneurial mindset with hands-on operational capability
- Strategic thinker with a roll-up-your-sleeves mentality
- Relentless drive for results and accountability
- Strong collaborator able to operate in a matrixed, global organization
- Passion for sports, retail, and delivering for fans
- Culturally agile and adaptable to a global business environment
Benefits
- Health insurance
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
P&L managementrevenue growthmargin expansioncost controlproduct developmentassortment planningbuying strategymerchandising strategymulti-channel distributioneCommerce growth
Soft skills
leadershipteam buildingcommunicationstakeholder managementnegotiationstrategic thinkingentrepreneurial mindsetcollaborationadaptabilityresults-driven