Staff Product Manager – Simulation Integrity, Scalability
General Motors
Director, Product Management – Personalization, Monetization
Fanatics
full-time
Posted on:
Location Type: Hybrid
Location: San Mateo • California • 🇺🇸 United States
Visit company websiteSalary
💰 $220,000 - $275,000 per year
Job Level
Lead
About the role
- Own the long-term strategy and roadmap for the Personalization & Monetization Intelligence Platforms—including user identity resolution, customer profiling, recommendation systems, propensity models, offer/promo decisioning, and pricing signals.
- Define and prioritize high-impact use cases in close partnership with Data Science, Engineering, CRM, Pricing, and Marketing stakeholders.
- Translate business and fan needs into scalable platform capabilities, APIs, and decision engines that can power real-time personalization across multiple surfaces (CRM, onsite, email, push, etc.).
- Drive end-to-end delivery of platform products with strong attention to performance, latency, and reliability.
- Ensure compliance with data privacy and consent standards globally.
- Work hand-in-hand with Site Experience teams to embed intelligence into customer touchpoints like homepage, search, PDP, and cart.
- Partner with Engineering Leads to scope platform scalability across Fanatics' 900+ sites and 100M+ fanbase.
- Champion a culture of experimentation, measurement, and data-driven iteration.
- Build, manage, and mentor a team of Product Managers across Personalization and Monetization tracks.
- Drive a clear performance management and career growth plan aligned with Fanatics' Bold Leadership Principles.
Requirements
- 10+ years of Product Management experience, including 5+ years in Personalization, Recommendation Systems, or Marketing Tech, ideally within a commerce or digital media platform.
- Proven experience in leading PM teams, setting org-wide product vision, and aligning stakeholders across technical and non-technical functions.
- Strong grasp of modern personalization architecture: identity graphs, CDPs, segmentation, multi-touch attribution, and journey orchestration.
- Deep fluency with data science workflows and trade-offs—from model experimentation to production deployment.
- Demonstrated ability to work with Customer Data Platforms (CDPs) to build and activate user profiles for real-time and batch personalization use cases.
- Experience balancing short-term revenue impact with long-term platform and data infrastructure investment.
- Outstanding communication and storytelling skills, with an ability to influence at all levels of the organization.
Benefits
- Wellness programs with fitness and weight management partners
- Paid maternity/paternity leave
- Infertility treatment
- Flexible time off
- Competitive 401k plan
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Product ManagementPersonalizationRecommendation SystemsMarketing TechnologyData Science WorkflowsCustomer Data PlatformsIdentity ResolutionCustomer ProfilingPropensity ModelsAPIs
Soft skills
LeadershipCommunicationStorytellingStakeholder AlignmentMentoringPerformance ManagementData-Driven Decision MakingCollaborationExperimentationInfluencing
