Senior Director of Performance Marketing

Facet

Senior Director of Performance Marketing at Facet leading paid media strategy and building growth engines. Revolutionizing financial planning and member experience through innovative marketing.

Posted 6/11/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $170,000 - $225,000 per yearWebsite

About the role

Key responsibilities & impact

Paid media strategy and roadmap. Own the annual and quarterly strategic roadmap across all paid channels. Define how we allocate, where we test, and how we scale to hit aggressive growth targets.
Platform expertise and intelligence. Maintain a continuous, expert-level pulse on the mechanics, algorithm updates, and best practices across every platform in our mix — ensuring Facet is always operating at the leading edge of what each channel has to offer. Translate that intelligence into real-time strategic adjustments that keep us ahead of platform changes rather than reacting to them.
Experimental architecture. Design a rigorous, disciplined test-and-learn framework that generates real signal. Build the methodology that moves us from limited, ad hoc testing to a structured innovation pipeline.
Agency governance. Own the strategic direction of our media agency relationship. Set the brief, define the rules of engagement, and build the governance model that keeps execution tight and accountable.
Affiliate channel ownership. Own our affiliate partnerships program end-to-end — optimizing the performance and economics of existing partners while proactively identifying and onboarding new partners that expand our reach and scale. Build the affiliate channel into a meaningful, diversified growth driver.
Paid channel diversification. Continuously evaluate our paid channel mix and identify opportunities to expand into new paid platforms and environments — with platform-native strategies built specifically for each, not repurposed assets from existing channels.
Geographic expansion. Own the sequencing and playbook for maximizing reach and penetration in primary markets while expanding into new markets and DMAs in line with our growth strategy.
CPO architecture. Own the roadmap to our aggregate cost-per-opportunity targets. Understand every lever — media mix, funnel efficiency, creative performance, audience strategy — and drive the plan to get there at scale.
Cross-functional collaboration. Work closely with our Director of Partnerships & Content to ensure performance intelligence and platform requirements are informing the creative brief and content pipeline. Bring a clear, data-driven point of view to every cross-functional conversation.

Requirements

What you’ll need

7+ years in paid media, with 3+ years in a strategic ownership or leadership role.
Deep expertise in Meta Ads at significant scale. Strong Google Ads experience across search, non-brand, and performance channels. Experience with TikTok Ads and emerging social platforms.
Experience managing and scaling affiliate partnerships programs.
Demonstrated ability to manage and direct agency relationships.
Strong analytical skills — you're as comfortable in the data as you are in the strategy.
Experience in fintech, financial services, or a regulated consumer category a plus Proven track record of hitting CPO or RAC/CAC targets at scale.

Benefits

Comp & perks

Competitive Compensation: $170,000 - $225,000 base salary + bonus.
Ownership: Equity in a rapidly growing company on the path to becoming the "Next Great Financial Services Company".
Flexibility: Remote-first culture—work from anywhere in the U.S..
Time Off: Flexible Paid Time Off (PTO).
Comprehensive Benefits: Medical, dental, vision, 401(k) match, paid parental leave, and wellness/education reimbursements.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid media strategyMeta AdsGoogle AdsTikTok Adsaffiliate partnerships managementanalytical skillsCPO targetsRAC targetsCAC targetstest-and-learn framework

Soft Skills

strategic ownershipleadershipcross-functional collaborationdata-driven decision makingagency relationship management