Senior Manager, Retail Marketing

F11

Retail Expert supporting retail performance agenda for digital promotion and brick-and-mortar retailers in Germany. Analyzing performance and translating retail insights into actionable recommendations.

Posted 7/8/2026full-timeRemote • 🇩🇪 GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong analytical skills in KPI tracking, budget logic, and performance evaluation, with a focus on translating customer strategy into actionable retail measures. Proficient in stakeholder management and structured communication, ensuring effective collaboration across teams.

Highest-signal resume keywords

KPI TrackingBudget LogicPerformance EvaluationStakeholder ManagementRetail Media Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Analytical SkillsPerformance MethodologiesCommercial StrategiesTrade MarketingTrial Marketing

Soft Skills

Structured CommunicationCollaboration SkillsDetail-OrientedProactive MindsetOwnership

Tools & Technologies

Digital Retail OfferingsAutomationAI

Industry Keywords

Brick-and-Mortar RetailAssortmentsStore StructuresTrade CyclesPOS Logic

About the role

Key responsibilities & impact

Execute the Commercial Framework (CF) in day-to-day client and business activities, ensuring a consistent and structured performance approach.
Track, analyze, and interpret KPIs, budgets, and performance trends to support optimization decisions and commercial recommendations.
Prepare performance analyses, uplift arguments, and business-case inputs for internal and client-facing discussions.
Clearly explain CF methodologies, including test logic, control group design, and uplift calculations, and collaborate with senior stakeholders as needed.
Translate customer strategy and retail priorities into actionable performance and retail measures, with a strong focus on execution quality.
Support the migration of traditional offline and print activities into digital retail offerings.
Collaborate closely with Sales, Marketing, Category Management, Media experts, and other relevant stakeholders to align execution and performance tracking.
Build a strong understanding of assortments, store structures, trade cycles, and retail dynamics to contextualize analyses and recommendations.

Requirements

What you’ll need

3–5 years of consulting experience, ideally combined with relevant operational exposure, or 5–8 years in commercially focused retail or FMCG roles.
Good understanding of brick-and-mortar retail, including assortments, store structures, trade cycles, and POS logic.
Experience in areas such as trade marketing, trial marketing, and commercial strategies; additional expertise in retail media is a plus.
Strong analytical skills, including KPI tracking, budget logic, performance evaluation, and data-driven recommendations.
Initial experience applying structured performance methodologies and supporting commercial decision-making.
Ability to work in a structured, detail-oriented manner in a fast-paced environment.
Strong stakeholder management and collaboration skills.
Clear and structured communication, including the ability to explain analytical topics simply.
High ownership of assigned topics and a proactive, hands-on mindset.
Interest in improving ways of working, including through automation and AI.
Fluency in German and English.

Benefits

Comp & perks

Flexible work arrangements