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F11

Senior Manager, Retail Marketing

F11

Retail Expert supporting retail performance agenda for digital promotion and brick-and-mortar retailers in Germany. Analyzing performance and translating retail insights into actionable recommendations.

Posted 7/8/2026full-timeRemote • 🇩🇪 GermanySeniorWebsite

About the role

Key responsibilities & impact
  • Execute the Commercial Framework (CF) in day-to-day client and business activities, ensuring a consistent and structured performance approach.
  • Track, analyze, and interpret KPIs, budgets, and performance trends to support optimization decisions and commercial recommendations.
  • Prepare performance analyses, uplift arguments, and business-case inputs for internal and client-facing discussions.
  • Clearly explain CF methodologies, including test logic, control group design, and uplift calculations, and collaborate with senior stakeholders as needed.
  • Translate customer strategy and retail priorities into actionable performance and retail measures, with a strong focus on execution quality.
  • Support the migration of traditional offline and print activities into digital retail offerings.
  • Collaborate closely with Sales, Marketing, Category Management, Media experts, and other relevant stakeholders to align execution and performance tracking.
  • Build a strong understanding of assortments, store structures, trade cycles, and retail dynamics to contextualize analyses and recommendations.

Requirements

What you’ll need
  • 3–5 years of consulting experience, ideally combined with relevant operational exposure, or 5–8 years in commercially focused retail or FMCG roles.
  • Good understanding of brick-and-mortar retail, including assortments, store structures, trade cycles, and POS logic.
  • Experience in areas such as trade marketing, trial marketing, and commercial strategies; additional expertise in retail media is a plus.
  • Strong analytical skills, including KPI tracking, budget logic, performance evaluation, and data-driven recommendations.
  • Initial experience applying structured performance methodologies and supporting commercial decision-making.
  • Ability to work in a structured, detail-oriented manner in a fast-paced environment.
  • Strong stakeholder management and collaboration skills.
  • Clear and structured communication, including the ability to explain analytical topics simply.
  • High ownership of assigned topics and a proactive, hands-on mindset.
  • Interest in improving ways of working, including through automation and AI.
  • Fluency in German and English.

Benefits

Comp & perks
  • Flexible work arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
Analytical SkillsPerformance MethodologiesCommercial StrategiesTrade MarketingTrial Marketing
Soft Skills
Structured CommunicationCollaboration SkillsDetail-OrientedProactive MindsetOwnership