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Lead Business Development Manager, Advertising
Expedia GroupLead business development for Expedia Group’s travel advertising solutions. Owning enterprise sales cycles and growing strategic partner revenue.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in business development and sales processes, with a strong focus on building relationships and influencing decision-making within complex organizations. Proficient in using CRM tools and data-driven insights to drive revenue growth and develop tailored client solutions.
Highest-signal resume keywords
Business DevelopmentMedia SalesCRM ToolsStrategic SalesCommunication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Business DevelopmentSales Process ManagementProposal CreationCommercial NegotiationData AnalysisPipeline ManagementRevenue Target AchievementAdvertising SolutionsPartnership SolutionsMulti-Stakeholder Sales Cycles
Soft Skills
Strong CommunicationInfluencing SkillsOrganizational SkillsProactive ApproachCollaboration
Tools & Technologies
SalesforceSlack
Industry Keywords
B2B SellingDigital PartnershipsMedia SolutionsMarketing SolutionsAudience Solutions
About the role
Key responsibilities & impact- Own a portfolio of prospective and existing partners within an assigned territory, vertical, or account set
- Build and advance a pipeline of new business opportunities through prospecting, networking, referrals, and market intelligence
- Lead the end-to-end sales process from discovery and solution development through proposal creation, commercial negotiation, closing, and renewal planning
- Develop tailored advertising and partnership solutions aligned to customer objectives, market conditions, and business priorities
- Build relationships with senior client stakeholders and influence decision-making within complex organizations
- Partner cross-functionally with sales, marketing, planning, insights, operations, and product teams
- Shape go-to-market strategies and deliver high-quality client solutions
- Use customer, market, and revenue insights to prioritize opportunities and inform territory planning
- Maintain accurate pipeline visibility, opportunity hygiene, and sales activity tracking in CRM and related tools
- Meet or exceed revenue targets and contribute to broader team growth goals
- Share expertise, coach peers informally, and elevate sales excellence across the organization
Requirements
What you’ll need- Experience in business development, media sales, advertising sales, partnership sales, or consultative B2B selling
- Skilled at managing complex opportunities and multi-stakeholder sales cycles
- Strong communication and presentation abilities
- Ability to influence effectively and tailor messaging to different audiences
- Commercially minded and analytically strong
- Comfortable using data to build a business case and guide decisions
- Ability to build trust with external partners and collaborate with internal stakeholders across functions
- Organized and proactive, with strong follow-through and ability to manage multiple priorities
- Comfortable working in a fast-paced, evolving environment with ambitious revenue goals
- Bachelor’s degree or equivalent practical experience preferred
- Significant experience in business development, strategic sales, advertising, media, travel, or digital partnerships
- Experience with CRM tools such as Salesforce
- Experience with sales collaboration tools such as Slack
- Familiarity with media, marketing, audience, or platform-based solutions
- Experience selling into enterprise or highly matrixed customer organizations
- Work authorization verified through Form I-9 and E-Verify
Benefits
Comp & perks- Full benefits package
- Travel perks
- Generous time-off
- Parental leave
- Flexible work model
- Career development resources
- Medical coverage
- Dental coverage
- Vision coverage
- Paid time off
- Employee Assistance Program
- Wellness reimbursement
- Travel reimbursement
- Travel discounts
- International Airlines Travel Agent Network (IATAN) membership