Advertising Planning & Insights Manager – FTC

Expedia Group

Expedia Group travel advertising manager translating audience and market data into media strategies. Supporting global sales teams, advertising partnerships, and revenue growth.

Posted 8/19/2026full-timeToronto • 🇨🇦 CanadaMid-LevelSenior💰 CA$65,500 - CA$92,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in media planning, data analysis, and digital marketing strategies, with a strong focus on driving revenue growth and building collaborative relationships across global teams. Proficient in turning data into actionable insights and developing visualization tools to support strategic decision-making.

Highest-signal resume keywords

Media PlanningData AnalysisDigital MarketingE-Commerce ExperienceCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media Strategy DevelopmentData Insights GenerationAdvertising Budget AllocationCampaign Strategy SupportProject Management

Soft Skills

Problem-SolvingCollaborationCommunication

Tools & Technologies

Data Visualization ToolsAnalytics ToolsSales Operations Systems

Industry Keywords

E-CommerceDigital MarketingTravel IndustryAdvertising PartnershipsBusiness Consultancy

About the role

Key responsibilities & impact

Create media strategies by analyzing audiences, recommending media mixes, and allocating advertising budgets
Support AMER and global partners
Build relationships with global Sales teams and establish best practices for collaboration
Communicate booking/search and industry/macroeconomic data and insights in partner-facing situations
Support campaign strategy for Expedia Group Advertising partnerships
Contribute to generating and growing advertising partnerships
Drive quarterly and annual revenue targets
Collaborate with EMEA and APAC team members on pre-campaign and strategic support
Collaborate with Analytics, Yield, Operations, Strategy, and Product stakeholders
Innovate and automate Planning & Insights and Sales Operations systems, tools, and processes
Provide reporting, analytics, data insights, and media planning expertise

Requirements

What you’ll need

Experience working within a data-driven, highly analytical culture
Experience in e-commerce, technology, digital marketing, business consultancy, or the travel industry
Experience in digital marketing and e-commerce roles or at OTAs
Experience in media planning across different channels
Ability to prioritize and collaborate with cross-functional teams in a fast-paced environment
Ability to turn data into actionable insights and tell stories with data
Problem-solving skills using cross-functional collaboration and data
Experience project managing key business initiatives, including goals and process design changes
Experience developing and launching data and insights visualization tools
Interest in current trends in travel, technology, business, e-commerce, marketing, and leadership

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Paid time off
Employee Assistance Program
Wellness reimbursement
Travel reimbursement
Travel discounts
International Airlines Travel Agent Network (IATAN) membership
Flexible benefits and support