Senior Salesforce Marketing Cloud Specialist

Expedia Group

Senior Salesforce Marketing Cloud specialist building high-volume CRM campaigns for Expedia Group’s travel brands. Layering Agentforce, LLM workflows, and AI-assisted development onto reliable CRM production systems.

Posted 8/12/2026full-timeSeattle • Texas, Washington • 🇺🇸 United StatesSenior💰 $82,500 - $115,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in Salesforce Marketing Cloud development, particularly in Journey Builder and Automation Studio, with a strong focus on data processes, automation, and campaign performance optimization. Capable of mentoring junior developers and translating technical concepts for non-technical stakeholders.

Highest-signal resume keywords

Salesforce Marketing Cloud DevelopmentAMPscriptJourney BuilderSQL for SegmentationAPI Integrations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

AMPscriptSQLSSJSJourney BuilderAutomation StudioData ExtensionsSend LogsData ViewsContact BuilderTroubleshooting

Soft Skills

MentoringCollaborationCommunicationProblem-SolvingAttention to Detail

Tools & Technologies

Salesforce Marketing CloudLitmusAI Coding AssistantsAgentforceLLM

Certifications & Qualifications

Salesforce Marketing Cloud Certifications

Industry Keywords

CRM CampaignsData ProcessesAutomationHigh-Volume CampaignsAgile EnvironmentsE-Verify

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Design, develop, and deploy end-to-end CRM campaigns in Salesforce Marketing Cloud
Build and maintain scalable AMPscript, SQL, and API solutions
Own requirements review, build, QA, deployment, and post-launch monitoring
Implement complex journey logic, suppressions, deduplication, and personalization
Develop and optimize data processes and automations
Perform data checks, content proofing, and journey testing
Troubleshoot production issues, conduct root cause analysis, and implement preventative fixes
Review peer code and provide actionable feedback
Partner with Marketing, Operations, Data, Solution, Legal/Privacy, and cross-functional teams
Mentor junior developers and contribute to best practices and documentation
Identify process, tooling, campaign-performance, and AI-agent improvement opportunities
Translate high-value Agentforce and LLM use cases into measurable workflows
Stay current on Agentforce/LLM capabilities, model updates, and adoption patterns
Use AI coding assistants and develop prompts for LLM-driven features

Requirements

What you’ll need

5+ years of hands-on Salesforce Marketing Cloud development experience
Strong expertise in Journey Builder and Automation Studio
AMPscript required
SSJS preferred
SQL for segmentation, validation, and troubleshooting
Deep understanding of SFMC data model, including Data Extensions, Send Logs, Data Views, and Contact Builder
Experience with API integrations and triggered sends
Proven experience in production environments with high-volume campaigns
Strong focus on QA, accuracy, and error prevention
Ability to troubleshoot complex data, automation, and journey issues
Ability to translate technical concepts to non-technical stakeholders
Experience in fast-paced, agile environments
Salesforce Marketing Cloud certifications nice to have
Experience with Salesforce Data Cloud/CDP nice to have
Experience with Litmus or similar QA tools nice to have
Employer participates in E-Verify; employment authorization is verified through Form I-9

Benefits

Comp & perks

Medical, dental, and vision coverage
Paid time off
Employee Assistance Program
Wellness reimbursement
Travel reimbursement
Travel discounts
International Airlines Travel Agent Network (IATAN) membership