Principal Product Manager, Travel Media Network

Expedia Group

Principal Product Manager leading Expedia Group’s travel media advertising network. Shaping product strategy, partnerships, measurement, and commercial growth for advertiser solutions.

Posted 8/12/2026full-timeSeattle • California, Illinois, Texas, Washington • 🇺🇸 United StatesLead💰 $208,000 - $387,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product management for digital advertising and ad-tech, with a strong focus on strategy, roadmap ownership, and measurable business outcomes. Proficient in leading cross-functional initiatives and developing strategic partnerships while ensuring compliance with data privacy and security standards.

Highest-signal resume keywords

10+ Years Product Management ExperienceDigital Advertising and Ad-Tech ExpertiseCross-Functional LeadershipAudience Activation and Data Privacy KnowledgeAI/ML Application in Advertising

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Roadmap OwnershipAdvertising MeasurementAttribution and Performance OptimizationData Integration with Demand-Side PlatformsFirst-Party Data ManagementPrivacy-Safe Data CollaborationCampaign Performance ImprovementStrategic Partnership DevelopmentBuild, Buy, or Partner Strategy ExecutionAnalytics and Experimentation

Soft Skills

Influencing DecisionsCreating AlignmentCommunication with Senior Leaders

Tools & Technologies

MetaGooglePinterestDemand-Side PlatformsSupply-Side Platforms

Industry Keywords

Digital AdvertisingAd-TechMedia SupplyData Privacy RequirementsRetail MediaAI/ML PracticesGovernance and Operating ReviewsKPI Management

About the role

Key responsibilities & impact

Define and own TMN’s product vision, roadmap, commercial strategy, and partnership model
Prioritize investments in capabilities, integrations, and media supply to scale the network and drive measurable commercial growth
Establish and review TMN success metrics using analytics, experimentation, and partner feedback
Improve adoption, campaign performance, advertiser outcomes, and traveler relevance
Lead cross-Expedia Group execution and alignment across Product, Technology, Marketing, Data Science, Analytics, Sales, Operations, Legal, and Product Marketing
Communicate strategy, trade-offs, and decisions to senior leaders
Ensure privacy, security, data integrity, go-to-market, and launch-readiness requirements are embedded in initiatives
Monitor the retail media and ad-tech ecosystem
Make build, buy, or partner recommendations to inform roadmap priorities and investment decisions

Requirements

What you’ll need

10+ years of product management experience with increasing scope and accountability for complex digital advertising, media, ad-tech, data, or closely related products
Experience building and scaling digital advertising, media, ad-tech, or data products from strategy through launch and adoption
Ownership of roadmaps, product requirements, and measurable business outcomes
Strong understanding of audience activation, first-party data, identity resolution, privacy-safe data collaboration, media supply, and applicable data privacy requirements
Experience integrating with demand-side platforms, supply-side platforms, agency workflows, and major media or social platforms, including Meta, Google, and/or Pinterest
Experience leading complex, cross-functional initiatives across Product, Technology or Engineering, Data, Analytics, Sales, Marketing, Operations, and Legal in a highly matrixed organization
Bachelor’s degree in a technical discipline, business, marketing, or a related field, or equivalent practical experience
Demonstrated ability to influence decisions and create alignment without formal authority
Expertise in advertising measurement, attribution, reporting, and performance optimization
Experience developing strategic partnerships and executing build, buy, or partner strategies across the ad-tech ecosystem
Leadership in managing governance, operating reviews, KPIs, and investment decisions across a complex, multi-team product portfolio
Experience applying AI/ML, including generative AI, to advertising or retail media products
Knowledge of responsible AI practices, including model evaluation, monitoring, transparency, privacy, and human oversight

Benefits

Comp & perks

Medical, dental, and vision coverage
Paid time off
Employee Assistance Program
Wellness reimbursement
Travel reimbursement
Travel discounts
International Airlines Travel Agent Network (IATAN) membership
Flexible benefits and support to do their best work