Media & Sponsorship Business Director

Expedia Group

Expedia Group director leading global media and sponsorship strategy for Expedia, Hotels.com, or Vrbo. Managing integrated plans, budgets, P&Ls, stakeholder alignment, and campaign performance across markets.

Posted 8/5/2026full-timeWest Hollywood • California, Washington • 🇺🇸 United StatesLead💰 $207,500 - $290,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in strategic media and sponsorship planning, with a strong focus on financial management and data-driven decision-making. Proven ability to lead complex, multi-market brand media strategies while effectively communicating insights to senior stakeholders.

Highest-signal resume keywords

Strategic Media PlanningSponsorship ManagementFinancial AcumenClient ManagementData-Driven Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated MarketingBrand Media StrategyP&L ManagementCampaign OptimizationMarket AnalysisBudget ManagementMedia Strategy ExecutionData Measurement FrameworksSponsorship StrategyOperational Excellence

Soft Skills

Exceptional CommunicationProactive Problem-SolvingConsultative ApproachStakeholder InfluenceProject Prioritization

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in Communications

Industry Keywords

Global BrandIntegrated MarketingMedia AgencyCreative AgencyDigital ChannelsOffline ChannelsSponsorship ChannelsAI in MarketingFinancial RigorCompliance

About the role

Key responsibilities & impact

Serve as the Dedicated Global Brand Media Lead for Expedia Group
Act as the strategic bridge and trusted advisor between Integrated Marketing and Creative and Global Media and Sponsorship
Orchestrate the end-to-end brand media and sponsorship narrative across markets
Set the strategic media and sponsorship approach for Expedia, Hotels.com, or Vrbo
Lead distribution and communication of internal and external briefs
Ensure outputs deliver against integrated marketing, business, and financial objectives
Build alignment with interdependent stakeholders and govern processes
Lead high-visibility brand and partner projects across internal stakeholders and external agencies
Champion innovative media strategies, integrated media plans, data-driven learning agendas, and optimization outputs
Manage strategic approaches, rationale documentation, holistic media plans, and post-campaign reports
Coordinate responses to briefs with Planning, Agency, and Execution Leads
Align media, sponsorship, and creative strategies and define asset requirements and timelines
Own brand-specific media and sponsorship finance decisions and P&L management
Drive brand business targets and lead Monthly and Quarterly Business Reviews
Synthesize market-specific reports into global views and provide insights for planning and capital allocation

Requirements

What you’ll need

Bachelor’s Degree in Marketing, Business, Communications, or a related field; or equivalent related professional experience
12+ years of experience in client management and strategic media and sponsorship planning
Experience gained in-house at a global brand and/or in a senior leadership role at a media/creative agency or relevant technology platform
Forward-looking perspective on AI and its application to integrated marketing, media, and sponsorship workflows
Proven experience leading complex, multi-market brand media strategies across digital, offline, and sponsorship channels
Ability to translate media strategies into integrated, executable plans
Strong financial acumen and experience managing large, complex media budgets and P&Ls
Track record of financial rigor, transparency, and compliance
Exceptional communication skills and ability to synthesize complex data and plans into executive-ready insights
Consultative approach and experience influencing senior stakeholders in matrixed, global organizations
Demonstrated operational excellence and ability to prioritize multiple complex projects
Analytical mindset with experience using data, measurement frameworks, and learning agendas
Proactive problem-solving and ownership

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Paid time off
Employee Assistance Program
Wellness reimbursement
Travel reimbursement
Travel discounts
International Airlines Travel Agent Network (IATAN) membership