Global Media Strategy – Insights Manager

Expedia Group

Global Media Strategy & Insights Manager creating tailored marketing strategies for Expedia Group’s brands. Leading global media approach and optimization to maximize brand advertising effectiveness.

Posted 5/1/2026full-timeWest Hollywood • California, Washington • 🇺🇸 United StatesSeniorLead💰 $110,500 - $155,000 per yearWebsite

About the role

Key responsibilities & impact

Act as the primary global media strategy lead for Hotels.com
Lead the development and socialization of global media approaches
Champion an evidence-based approach to media decisions
Develop and maintain the global media planning principles and media best practices
Guide the allocation and optimization of DG media budgets across channels and markets
Lead quarterly Insights & Optimization Forums
Coach and advise Media Planning team members
Streamline media planning processes through centralization, automation, and collaboration
Own and maintain the EG Media Learning Agenda
Collaborate with academic research institutes, external consultants, media vendors and industry partners

Requirements

What you’ll need

8+ years
Proven expertise in strategic media planning, optimization, and effectiveness
Deep understanding of evidence-based media strategy
Comfortable with marketing analytics methods (e.g. MMM, incrementally testing etc.)
Strong consultative and stakeholder management skills
Demonstrated success in driving operational efficiency through automation
Excellent communication, analytical, and problem-solving abilities

Benefits

Comp & perks

full benefits package
exciting travel perks
generous time-off
parental leave
flexible work model
career development resources

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

strategic media planningmedia optimizationmarketing analyticsincrementality testingevidence-based media strategyoperational efficiencymedia budget allocationmedia best practicesmedia planning processescentralization

Soft Skills

consultative skillsstakeholder managementcoachingcommunicationanalytical skillsproblem-solvingcollaborationleadershipadvisory skillsstreamlining processes