Expedia Group

Marketing Operations Manager

Expedia Group

full-time

Posted on:

Location Type: Office

Location: Seattle • Illinois • Texas • United States

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Salary

💰 $116,500 - $163,000 per year

About the role

  • work with internal marketing stakeholders to gather requirements and translate them into clear briefs
  • create and manage automated, multi‑touch prospect and customer lifecycle programs
  • partner with the technical and data teams to review and validate data structures
  • contribute to the design of data flows and field mappings
  • manage process design and documentation
  • support data migration projects and system updates/changes
  • make recommendations and provide input on goals, objectives, and marketing automation best practices
  • be accountable for on‑time, high‑quality execution of automation projects and campaigns
  • monitor campaign performance, operational metrics, and data quality

Requirements

  • 5+ years of hands‑on Marketo administration experience in a B2B tech environment
  • strong working knowledge of Salesforce
  • demonstrated experience building, cloning, and optimizing Marketo programs and nurture streams
  • familiarity with Marketo Custom Objects
  • ability to read and reason about JSON data structures used in integrations and data pipelines
  • strong understanding of database structure, data hygiene, and lead management
  • experience collaborating on data integration projects involving Marketo
  • experience with Velocity scripting or similar approaches to dynamic content is a plus
  • strong analytical skills with the ability to interpret marketing performance data
  • excellent communication skills
Benefits
  • medical/dental/vision
  • paid time off
  • Employee Assistance Program
  • wellness & travel reimbursement
  • travel discounts
  • International Airlines Travel Agent (IATAN) membership
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Marketo administrationSalesforcedata integrationJSON data structuresdatabase structuredata hygienelead managementVelocity scriptingmarketing automation best practicescampaign performance analysis
Soft Skills
communicationanalytical skillscollaborationprocess designdocumentationproject managementrecommendation skillsaccountabilityattention to detailproblem-solving