Product Marketing Manager, Advertising

Expedia Group

Product Marketing Manager leading product marketing efforts for measurement and reporting solutions at Expedia Group Advertising. Collaborating with teams to drive growth through competitive supply and advertising.

Posted 4/1/2026full-timeChicago • Illinois, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $104,000 - $145,500 per yearWebsite

About the role

Key responsibilities & impact

Lead product marketing for a portfolio of measurement and reporting tools and capabilities, ranging from data clean rooms to audience intent signals
Develop a deep understanding of our advertisers and partner closely with product and analytics teams
Define clear problem statements, value propositions, and success metrics for new and existing measurement features
Create crisp positioning and messaging that differentiates Expedia Group Advertising’s measurement solutions
Translate complex metrics into advertiser-friendly narratives and proof points
Own GTM strategy and execution for launches and enhancements

Requirements

What you’ll need

5-8+ years in product marketing in B2B, ad tech, or data environments
Demonstrated experience launching and scaling complex, technical products or features
Deep understanding of advertiser goals, campaign optimization, measurement frameworks (CTR, ROAS, CPC, etc.)
Proven ability to drive end-to-end GTM motions across large, cross-functional working groups
Strong written and verbal communication skills, with experience crafting messaging and making presentations to senior stakeholders
Comfortable making decisions and driving progress, even in ambiguous environments
Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures

Benefits

Comp & perks

Health insurance
Paid time off
Flexible work model
Career development resources
Exciting travel perks
Parental leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingmeasurement frameworkscampaign optimizationGTM strategydata clean roomsaudience intent signalssuccess metricsadvertiser-friendly narrativestechnical product launchescomplex decision-making

Soft Skills

strong written communicationstrong verbal communicationpresentation skillscross-functional collaborationdecision-makinghandling ambiguityorganizational skillstime managementadaptabilityproblem-solving