Expedia Group

Product Marketing Manager, Advertising

Expedia Group

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Illinois • Texas • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $104,000 - $145,500 per year

About the role

  • Lead product marketing for a portfolio of measurement and reporting tools and capabilities, ranging from data clean rooms to audience intent signals
  • Develop a deep understanding of our advertisers and partner closely with product and analytics teams
  • Define clear problem statements, value propositions, and success metrics for new and existing measurement features
  • Create crisp positioning and messaging that differentiates Expedia Group Advertising’s measurement solutions
  • Translate complex metrics into advertiser-friendly narratives and proof points
  • Own GTM strategy and execution for launches and enhancements

Requirements

  • 5-8+ years in product marketing in B2B, ad tech, or data environments
  • Demonstrated experience launching and scaling complex, technical products or features
  • Deep understanding of advertiser goals, campaign optimization, measurement frameworks (CTR, ROAS, CPC, etc.)
  • Proven ability to drive end-to-end GTM motions across large, cross-functional working groups
  • Strong written and verbal communication skills, with experience crafting messaging and making presentations to senior stakeholders
  • Comfortable making decisions and driving progress, even in ambiguous environments
  • Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures
Benefits
  • Health insurance
  • Paid time off
  • Flexible work model
  • Career development resources
  • Exciting travel perks
  • Parental leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingmeasurement frameworkscampaign optimizationGTM strategydata clean roomsaudience intent signalssuccess metricsadvertiser-friendly narrativestechnical product launchescomplex decision-making
Soft Skills
strong written communicationstrong verbal communicationpresentation skillscross-functional collaborationdecision-makinghandling ambiguityorganizational skillstime managementadaptabilityproblem-solving