
Public Relations Specialist
Expedia Group
full-time
Posted on:
Location Type: Hybrid
Location: West Hollywood • California • New York • United States
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Salary
💰 $67,500 - $94,500 per year
About the role
- Support the development and execution of U.S. PR plans, including drafting press releases, pitches, and media materials for Expedia, Hotels.com, and Vrbo.
- Engage regularly with national and regional media across multiple verticals and mediums to secure impactful coverage.
- Help ensure consistent brand presence in consumer and lifestyle media by identifying creative pitch angles, trends, and data-driven insights.
- Collaborate with internal partners to gather story ideas, data, and updates to support media outreach.
- Build, maintain, and update media lists to ensure accurate and relevant contact information.
- Own and maintain an editorial calendar.
- Prepare briefing documents to support internal spokespeople ahead of media interviews.
- Track, analyze, and report on press coverage to evaluate reach, quality, and alignment with brand priorities.
- Assist with press events by contributing ideas, managing media lists and RSVPs, and providing on-site support, including media check-in and post-event recaps.
Requirements
- 2+ years of experience in agency or in-house public relations
- Bachelor’s degree in a related field or related technical field; or equivalent related professional experience
- Experience securing coverage with top-tier U.S. media outlets, including broadcast
- Existing media relationships within travel, consumer, or lifestyle categories preferred
- A creative storyteller with strong organizational and project coordination skills
- Proficient in written and verbal communication skills, with close attention to detail
Benefits
- medical/dental/vision
- paid time off
- Employee Assistance Program
- wellness & travel reimbursement
- travel discounts
- International Airlines Travel Agent ( IATAN ) membership
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
press release draftingmedia outreacheditorial calendar managementmedia list maintenancepress coverage analysisbriefing document preparationevent support
Soft Skills
creative storytellingorganizational skillsproject coordinationwritten communicationverbal communicationattention to detail
Certifications
Bachelor’s degree in related field