Public Relations Specialist

Expedia Group

Public Relations Specialist creating tailored marketing strategies for Expedia Group’s brands. Engaging with media, building narratives, and supporting public relations campaigns in travel industry.

Posted 4/1/2026full-timeWest Hollywood • California, New York • 🇺🇸 United StatesJuniorMid-Level💰 $67,500 - $94,500 per yearWebsite

About the role

Key responsibilities & impact

Support the development and execution of U.S. PR plans, including drafting press releases, pitches, and media materials for Expedia, Hotels.com, and Vrbo.
Engage regularly with national and regional media across multiple verticals and mediums to secure impactful coverage.
Help ensure consistent brand presence in consumer and lifestyle media by identifying creative pitch angles, trends, and data-driven insights.
Collaborate with internal partners to gather story ideas, data, and updates to support media outreach.
Build, maintain, and update media lists to ensure accurate and relevant contact information.
Own and maintain an editorial calendar.
Prepare briefing documents to support internal spokespeople ahead of media interviews.
Track, analyze, and report on press coverage to evaluate reach, quality, and alignment with brand priorities.
Assist with press events by contributing ideas, managing media lists and RSVPs, and providing on-site support, including media check-in and post-event recaps.

Requirements

What you’ll need

2+ years of experience in agency or in-house public relations
Bachelor’s degree in a related field or related technical field; or equivalent related professional experience
Experience securing coverage with top-tier U.S. media outlets, including broadcast
Existing media relationships within travel, consumer, or lifestyle categories preferred
A creative storyteller with strong organizational and project coordination skills
Proficient in written and verbal communication skills, with close attention to detail

Benefits

Comp & perks

medical/dental/vision
paid time off
Employee Assistance Program
wellness & travel reimbursement
travel discounts
International Airlines Travel Agent ( IATAN ) membership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

press release draftingmedia outreacheditorial calendar managementmedia list maintenancepress coverage analysisbriefing document preparationevent support

Soft Skills

creative storytellingorganizational skillsproject coordinationwritten communicationverbal communicationattention to detail

Certifications

Bachelor’s degree in related field