Consumer Insights Manager
Expedia Group
full-time
Posted on:
Location Type: Hybrid
Location: Seattle • Texas, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $110,500 - $155,000 per year
Job Level
Mid-LevelSenior
About the role
- Lead end-to-end research programs—from execution to delivering actionable insights
- Own major measurement work-streams such as Brand Health Tracking and Creative Development & Testing across our three flagship brands
- Collaborate with cross-functional stakeholders to define clear measurement objectives and develop tailored research plans
- Advocate for brand measurement best practices across the marketing organization and broader Expedia Group
- Manage external research partners and foster long-term, productive relationships
- Ensure our measurement approaches evolve with the latest industry standards, technologies, and marketing trends
Requirements
- Minimum 6 years of experience in consumer research and insights, with a strong track record in brand and campaign measurement
- Experience on both agency and client sides is ideal, though high-performing candidates from either background are welcome
- Experience measuring sponsorship effectiveness is a plus
- Experience measuring campaign effectiveness and creative
- Proficient in a range of research methodologies, including traditional qualitative and quantitative approaches, as well as social listening and sentiment analysis tools
- Ability to translate complex data and research learnings into clear, engaging, and actionable narratives for diverse audiences, including key stakeholders and senior leadership
- Comfortable getting hands-on with data and research to craft clear, engaging narratives
- Adept at navigating complex, global organizations and building relationships with stakeholders across functions and geographies
- Ability to collaborate with cross-functional teams (marketing, creative, analytics, product) to integrate insights into business strategies and actions
- Excellent project management skills, with the ability to juggle multiple work-streams and maintain attention to detail.
Benefits
- medical/dental/vision
- paid time off
- Employee Assistance Program
- wellness & travel reimbursement
- travel discounts
- International Airlines Travel Agent (IATAN) membership
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
consumer researchbrand measurementcampaign measurementsponsorship effectiveness measurementqualitative research methodologiesquantitative research methodologiessocial listeningsentiment analysis
Soft skills
collaborationrelationship buildingproject managementdata storytellingattention to detail