Integrated Marketing Manager
Expedia Group
full-time
Posted on:
Location Type: Office
Location: West Hollywood • California, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $110,500 - $155,000 per year
Job Level
SeniorLead
About the role
- Partner with your team to help develop and contribute to the integrated marketing strategy for your assigned business area(s)
- Collaborate with partner teams, including GM, product marketing, comms planning, media, our internal creative and design teams, or agencies to develop compelling campaign platforms and clear go-to-market plans
- Support cross-functional execution of brand campaigns — from big moments like new product launches to always-on programs or local activations
- Collaborate with the day to day management of creative and media assets in partnership with internal teams and external agencies
- Be a brand steward, ensuring creative work meets brand standards, reflects our tone of voice, and are adapted appropriately for channel and region
- Build strong relationships with key partners across all key stakeholder groups: product, product marketing regional teams, comms, creative, growth marketing, media and sponsorships, PR, influencer marketing and social media
- Maintain up to date statuses of your projects; contribute to reports shared with leadership and cross-functional partners
- Support Directors and Senior Directors with delivering all brand campaigns at a high bar
- Ensure delivery on campaign goals and work with analytics and media teams to track performance.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 7+ years of experience with a track record of delivering results in marketing, creative leadership, and strategic planning
- History of data driven brand strategies from vision to development across full funnel of marketing channels
- Highly organized and able to juggle multiple projects, initiatives and competing priorities
- Ability to interpret analytics and derive actionable insights
- Experience in understanding and delivering on KPIs
- Proven results in delivering business value through brand strategies
- Exceptional communication, presentation, and interpersonal abilities
- Passion for innovation, creativity, and staying ahead of industry trends.
Benefits
- medical/dental/vision
- paid time off
- Employee Assistance Program
- wellness & travel reimbursement
- travel discounts
- International Airlines Travel Agent (IATAN) membership
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategycampaign managementdata analysisbrand strategycreative leadershipstrategic planningKPI managementproject managementanalytics interpretationfull funnel marketing
Soft skills
communicationpresentationinterpersonal skillsorganizational skillsrelationship buildinginnovationcreativitycollaborationadaptabilityproblem-solving
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business