Assistant Vice President

EXL

Engagement Manager leading data-driven digital and direct-mail campaigns for EXL, a data analytics and operations services company. Managing client relationships, campaign strategy, performance reporting, contracts, and account growth.

Posted 8/5/2026full-timeRemote • New Jersey • 🇺🇸 United StatesLead💰 $150,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in account management and strategic marketing, with a strong focus on digital and direct mail marketing. Proficient in managing multi-channel campaigns, analyzing marketing performance, and fostering client relationships in regulated industries.

Highest-signal resume keywords

Account Management ExperiencePerformance MarketingGoogle Analytics (GA4)Campaign ExecutionAudience Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingMedia PlanningConversion MetricsAttribution ModelsLifecycle MarketingConversion Funnel OptimizationBudget Management

Soft Skills

Strategic ThinkingCommunication SkillsPresentation SkillsOrganizational SkillsDetail-Oriented

Tools & Technologies

Google AdsMeta AdsTrade DeskLiveRampMonday.comWrike

Industry Keywords

Marketing AgencyFinancial ServicesHealthcareInsuranceDigital Media Ecosystem

About the role

Key responsibilities & impact

Serve as the primary point of contact for key clients and ensure marketing objectives are understood, communicated, and executed.
Develop and maintain relationships with internal and external stakeholders and provide strategic guidance across marketing channels.
Translate client goals into actionable, data-driven marketing strategies.
Oversee multi-channel digital campaigns, including paid social, paid search, SEO, display, online video, and direct mail.
Contribute to campaign performance reports and Quarterly Business Reviews by reviewing data and insights with analytics and media teams.
Identify growth opportunities within existing accounts and assist with upselling or cross-selling services.
Coordinate with media, strategy, analytics, data operations, and creative teams to deliver work on time and to client expectations.
Develop campaign briefs and lead kickoff calls for new campaigns.
Develop Scopes of Work and lead contract processes through execution.
Maintain client financials, initiate invoices, and prepare forecasting documents.
Update internal and client status documents and lead project update calls.
Lead client meetings, presentations, and campaign performance reviews.
Monitor industry trends, marketing innovations, and analytics technologies.
Collaborate with internal team leads to improve cross-team processes and templates.

Requirements

What you’ll need

12–15+ years of account management experience in a marketing or advertising agency, focused on digital and direct mail marketing.
Understanding of performance marketing, media planning/buying, and media campaign execution.
Experience managing multiple simultaneous campaigns for clients in insurance, banking, financial services, or healthcare.
Ability to interpret and act on marketing analytics, conversion metrics, and attribution models.
Familiarity with Google Analytics (GA4), Google Ads, Meta Ads, Trade Desk, LiveRamp, or similar tools; hands-on keyboard work is not required.
Strong strategic thinking, communication, and presentation skills.
Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.
Understanding of the digital media ecosystem, including media platforms and DSPs.
Familiarity with martech stacks and CRMs used in regulated industries.
Strong understanding of audience segmentation, lifecycle marketing, and conversion funnel optimization.
Experience with Monday.com, Wrike, or other project management tools.
Bachelor’s degree in marketing, business, communications, or a related field.
Experience managing six- to seven-figure budgets is a plus.

Benefits

Comp & perks

Bonus
Benefits are offered; details are provided at https://www.exlservice.com/us-careers-and-benefits