Production Manager – 1:1 Fan Engagement Marketing

EXL

Production Manager for 1:1 Fan Engagement Marketing handling large scale CRM campaign strategies. Collaborating with teams and utilizing analytics to enhance fan engagement and marketing efficiency.

Posted 8/1/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $105,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM Marketing and Marketing Automation, with a strong focus on campaign management, audience segmentation, and optimization strategies. Proficient in utilizing analytics and automation tools to enhance campaign performance and drive fan engagement.

Highest-signal resume keywords

CRM Marketing ExperienceAdobe Platform ProficiencyA/B Testing ExpertiseEmail Marketing SkillsProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementAudience SegmentationHTML EditingAnalytics and ReportingA/B TestingLifecycle Campaign OptimizationPersonalization StrategiesConversion Rate OptimizationEmail MarketingMultivariate Testing

Soft Skills

Strong Communication SkillsProject ManagementTime ManagementTeam CollaborationProblem Solving

Tools & Technologies

Adobe Experience PlatformAdobe Journey OptimizerAdobe Customer Journey AnalyticsEpsilon PCMMovable InkAttentivePhotoshop

Industry Keywords

CRM CampaignsMarketing AutomationOutbound MarketingFan EngagementSports Marketing

About the role

Key responsibilities & impact

Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
Audience segmentation & execution
QA of touchpoints, personalization elements, any dynamic content, etc..
Campaign build and deployment
Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
Extracting key insights and learnings for future optimization and template efficiency.
Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.

Requirements

What you’ll need

Bachelor’s degree with at least 4 years of CRM Marketing or Marketing Automation related work experience
Technical and production responsibilities across Adobe platform (AEP, AJO, CJA), Email Service Providers (Epsilon PCM preferred), Personalization Tools, (Movable Ink preferred), SMS Platforms (Attentive preferred)
HTML editing and working knowledge required to be able to make edits to templates
Deep understanding of channel KPIs, A/B testing, metrics, and reporting.
Proficiency in Photoshop.
Ability to work independently and as a team player to find ways to uncover opportunities
Strong communication skills
Strong project and time management skills with high standards of accuracy and organization
Ability to keep up with a fast-paced production schedule that has a fluctuating level of workload throughout the calendar year.
Proven ability to collaborate & manage dependencies on other team members that are supporting the launch of a campaign
Passion for innovation and solving difficult challenges
Passion for sports is a plus

Benefits

Comp & perks

Salary range $105,000-$125,000 + bonus + incentives