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EXL

CRM Marketing Specialist – English, Spanish

EXL

CRM Marketing Specialist for international sports league managing CRM marketing lifecycle. Designing large-scale campaigns using data and analytics to boost fan engagement.

Posted 7/14/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $100,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving CRM campaigns through machine learning and predictive modeling, with a strong focus on audience segmentation, A/B testing, and lifecycle optimization. Proficient in utilizing CRM tools and marketing automation platforms to enhance campaign performance and increase customer lifetime value.

Highest-signal resume keywords
CRM Tools ExperienceA/B Testing DesignHTML Editing ProficiencyBilingual Proficiency in English and SpanishMarketing Automation Platforms Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Machine LearningPredictive ModelingAudience SegmentationCampaign OptimizationA/B TestingHTML EditingMetrics and ReportingLifecycle Campaign ManagementTemplate EfficiencyConversion Rate Improvement
Soft Skills
CollaborationStrategic ThinkingCommunication
Tools & Technologies
Epsilon PeopleCloud MessagingMovable InkAttentiveAdobe Experience PlatformAdobe Journey OptimizerAdobe CampaignMarketoSalesforce Marketing CloudPhotoshop
Industry Keywords
Lat-Am MarketsOutbound Marketing ChannelsCampaign StrategiesFan LTVDynamic Content

About the role

Key responsibilities & impact
  • Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
  • Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
  • Audience segmentation & execution
  • QA of touchpoints, personalization elements, any dynamic content, etc..
  • Campaign build and deployment
  • Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
  • Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
  • Extracting key insights and learnings for future optimization and template efficiency.
  • Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.

Requirements

What you’ll need
  • Bachelor’s degree with at least 3-5 years of similar or relevant work experience.
  • Experience with CRM tools (Epsilon PeopleCloud Messaging, Movable Ink, Attentive preferred).
  • Prior working knowledge of enterprise level marketing automation platforms (Adobe tools such as AEP, AJO, CJA, Campaign, Marketo, etc. strongly preferred but, others such as SFMC will be considered).
  • HTML editing and working knowledge required to be able to make edits to templates
  • Deep understanding of channel KPIs, A/B testing, metrics, and reporting.
  • Bilingual proficiency in English and Spanish required
  • Solid understanding of Lat-Am markets
  • Proficiency in Photoshop.

Benefits

Comp & perks
  • 🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account EXL Website LinkedIn All Job Openings 10,000+ employees 💰 $2M Venture Round on 2015-01 Choosing a digital partner is about more than capabilities — it’s about collaboration and character. CRM Marketing Specialist – English, Spanish 🔥 26 minutes ago 🇺🇸 United States – Remote 💵 $90k - $100k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🏆 Customer Success 🗣️🇪🇸 Spanish Required Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
  • Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
  • Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
  • Audience segmentation & execution
  • QA of touchpoints, personalization elements, any dynamic content, etc..
  • Campaign build and deployment
  • Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
  • Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
  • Extracting key insights and learnings for future optimization and template efficiency.
  • Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets. 🎯 Requirements
  • Bachelor’s degree with at least 3-5 years of similar or relevant work experience.
  • Experience with CRM tools (Epsilon PeopleCloud Messaging, Movable Ink, Attentive preferred).
  • Prior working knowledge of enterprise level marketing automation platforms (Adobe tools such as AEP, AJO, CJA, Campaign, Marketo, etc. strongly preferred but, others such as SFMC will be considered).
  • HTML editing and working knowledge required to be able to make edits to templates
  • Deep understanding of channel KPIs, A/B testing, metrics, and reporting.
  • Bilingual proficiency in English and Spanish required
  • Solid understanding of Lat-Am markets
  • Proficiency in Photoshop. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Customer Success Manager 🔥 1 hour ago Expel 201 - 500 🔒 Cybersecurity ☁️ SaaS Website LinkedIn All Job Openings Customer Success Manager building a scale model from scratch in an MDR company. Designing playbooks and improving customer interactions to enhance retention outcomes. 🇺🇸 United States – Remote 💵 $93.9k - $136.2k / year ⏰ Full Time 🟢 Junior 🟡 Mid-level 🏆 Customer Success 🦅 H1B Visa Sponsor Associate Customer Success Manager, Scale 🔥 1 hour ago Expel 201 - 500 🔒 Cybersecurity ☁️ SaaS Website LinkedIn All Job Openings Associate Customer Success Manager executing customer interactions for a security team. Fast-paced work with a focus on resolving customer needs and maintaining service credibility. 🇺🇸 United States – Remote 💵 $73.5k - $106.6k / year ⏰ Full Time 🟢 Junior 🟡 Mid-level 🏆 Customer Success 🦅 H1B Visa Sponsor Senior Customer Success Manager 🔥 2 hours ago n8n 11 - 50 ☁️ SaaS 🤖 Artificial Intelligence 🏢 Enterprise Website LinkedIn All Job Openings Senior Customer Success Manager guiding enterprise accounts through onboarding and adoption of n8n solutions. Collaborating with various teams to ensure customer success and measurable business value. 🇺🇸 United States – Remote ⏰ Full Time 🟠 Senior 🏆 Customer Success Enterprise Customer Success Manager 🔥 5 hours ago MariaDB 201 - 500 🏢 Enterprise Website LinkedIn All Job Openings Enterprise Customer Success Manager accountable for long-term customer value and retention with MariaDB and GridGain solutions. Collaborating with cross-functional teams to enhance customer engagement and satisfaction. 🇺🇸 United States – Remote 💵 $70k - $75k / year ⏰ Full Time 🟢 Junior 🟡 Mid-level 🏆 Customer Success Customer Success Manager 🔥 5 hours ago n8n 11 - 50 ☁️ SaaS 🤖 Artificial Intelligence 🏢 Enterprise Website LinkedIn All Job Openings Customer Success Manager managing enterprise customer portfolios at n8n. Overseeing onboarding, adoption, and expansion processes for a diverse client base. 🇺🇸 United States – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 🏆 Customer Success View More Customer Success Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs