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Digital Analytics Consultant
EXLDigital Marketing Analytics Consultant supporting digital marketing analytics for a leading US credit card provider. Focused on optimizing customer acquisition journeys and improving experience across digital channels.
About the role
Key responsibilities & impact- Analyse digital marketing performance and customer journeys to identify opportunities to improve acquisition, engagement and conversion.
- Support A/B and multivariate testing programmes by measuring results, identifying insights and recommending optimisation opportunities.
- Develop dashboards, reports and KPIs to monitor digital marketing and customer experience performance.
- Analyse campaign performance and customer behaviour across digital channels to provide actionable recommendations.
- Produce analytical readouts for digital initiatives, product launches and experimentation activities.
- Work with Digital Marketing, Product and Analytics teams to understand business challenges and deliver data-driven insights.
- Integrate and analyse data from multiple sources to build a complete view of customer and marketing performance.
- Present findings clearly to stakeholders and support data-driven decision making.
- Continuously develop knowledge of digital products, customer journeys and marketing analytics best practice.
Requirements
What you’ll need- Bachelor's or postgraduate degree in Business, Economics, Statistics, Mathematics, Engineering, Finance or another quantitative discipline.
- 3 to 5 years' experience in Digital Marketing Analytics, Marketing Analytics, Digital Analytics or Customer Analytics.
- Experience analysing digital marketing campaigns, customer journeys and online conversion performance.
- Strong understanding of digital marketing KPIs, web analytics and customer behaviour analysis.
- Experience supporting A/B testing or digital experimentation programmes.
- Strong analytical and problem-solving skills with the ability to translate data into business recommendations.
- Experience working with large datasets and analytical tools.
- Excellent communication and stakeholder management skills.
- Ability to work collaboratively within cross-functional and global teams.
Benefits
Comp & perks- A competitive salary with a generous bonus
- Private healthcare
- Critical illness life assurance at 4 x your annual salary
- Income protection insurance
- A rewarding pension
- Cash back cards for everyday financial well-being solutions
- Cycle Scheme for saving money on bikes and cycling accessories
- Professional and personal development opportunities
- Online courses, seminars and workshops
- Employee Stock Purchase Plan (ESPP)
- Flexible hybrid working model
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Digital Marketing AnalyticsCustomer Journey AnalysisCampaign Performance AnalysisWeb AnalyticsData IntegrationStatistical AnalysisQuantitative AnalysisData-Driven RecommendationsAnalytical ToolsLarge Dataset Analysis
Soft Skills
Analytical SkillsProblem-Solving SkillsCommunication SkillsCollaboration SkillsStakeholder Management Skills