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EXL

Senior Manager – Salesforce Marketing Cloud Lead

EXL

Salesforce Marketing Technical Lead collaborating with internal teams to deliver integrated solutions for a Fintech client in Banking and Capital Markets.

Posted 6/23/2026full-timeRemote • New York • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies
CloudGoSOAPSQL

About the role

Key responsibilities & impact
  • Hands-on Marketing Cloud Development
  • - Design, build, and deploy end-to-end marketing journeys using:
  • - Journey Builder (event-based & trigger-based journeys)
  • - Automation Studio (file-based & API-based workflows)
  • - Contact Builder (data modeling & relationships)
  • - Develop highly personalized campaigns using:
  • - AMPScript (dynamic content, personalization logic)
  • - SSJS (server-side scripting, API integrations)
  • - HTML/CSS for email templates & Cloud Pages
  • - Build and optimize:
  • - Triggered campaigns, drip journeys, lifecycle journeys
  • - Transactional communications (real-time APIs)
  • Data Cloud Engineering & Activation
  • - Design and implement Data Cloud pipelines and data models:
  • - Data ingestion (APIs, batch, streaming connectors)
  • - Data Lake Objects (DLOs) & Data Model Objects (DMOs)
  • - Configure:
  • - Identity Resolution rules
  • - Unified customer profiles
  • - Segments and calculated insights
  • - Activate Data Cloud audiences into Marketing Cloud journeys and campaigns.
  • Integrations & API Development
  • - Build and manage API-led integrations between:
  • - Salesforce (MC, Core CRM, Data Cloud)
  • - External systems (CDP, AdTech, Web platforms, call centers)
  • - Strong experience with:
  • - REST/SOAP APIs
  • - Event-driven integrations (webhooks, streaming)
  • - Middleware (MuleSoft / Boomi preferred)
  • - Enable real-time event triggers for marketing journeys
  • Agentforce & AI-driven Automation
  • - Implement Agentforce-powered marketing automation, including:
  • - AI-driven segmentation and targeting
  • - Next Best Action / Next Best Journey decisioning
  • - Automated campaign orchestration
  • - Integrate AI outputs into:
  • - Journey decision splits
  • - Personalization layers
  • - Enable continuous optimization loops using AI signals and insights
  • Delivery Ownership & Technical Leadership
  • - Own end-to-end delivery lifecycle:
  • - Requirement breakdown → Design → Build → SIT/UAT → Go-Live
  • - Lead a team of:
  • - MC Developers
  • - Data Cloud Engineers
  • - Integration Specialists
  • - Perform:
  • - Code reviews (AMPScript, SSJS, SQL)
  • - Performance optimization
  • - Debugging complex journey/data issues

Requirements

What you’ll need
  • Strong expertise in:
  • - Journey Builder, Automation Studio, Contact Builder
  • - Email Studio, Mobile Studio, Cloud Pages
  • Advanced proficiency in:
  • - AMPScript (complex personalization logic)
  • - SSJS (API integrations, automation extensions)
  • - SQL (data extraction, segmentation)
  • Experience with:
  • - Data ingestion, identity resolution, segmentation
  • - Data modeling (DLO, DMO concepts)
  • - Real-time audience activation
  • Strong understanding of customer data platforms (CDP concepts)
  • Deep experience in:
  • - REST/SOAP APIs, JSON/XML
  • - Event-driven architecture
  • - Middleware (MuleSoft / Boomi)
  • Ability to design scalable, low-latency integrations
  • Hands-on or strong conceptual experience in:
  • - AI-driven personalization
  • - Next Best Action / recommendation systems
  • - Automation of workflows using AI
  • Experience with:
  • - CI/CD pipelines for Salesforce (Git, Copado, Gearset, etc.)
  • - Release management and environment strategy
  • Strong debugging and performance tuning experience
  • Salesforce Certifications:
  • - Marketing Cloud Developer / Consultant
  • - Data Cloud
  • Preferred: Exposure to Marketing Cloud Next implementations, Real-time marketing ecosystems

Benefits

Comp & perks
  • EXL never requires or asks for fees/payments or credit card or bank details during any phase of the recruitment or hiring process.
  • Only extend a job offer after a candidate has gone through a formal interview process with members of EXL’s Human Resources team.

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Hard Skills & Tools
Journey BuilderAutomation StudioContact BuilderAMPScriptSSJSSQLData ingestionREST APIsSOAP APIsAI-driven personalization
Soft Skills
Technical leadershipDelivery ownershipTeam leadershipDebuggingPerformance optimization
Certifications
Marketing Cloud DeveloperMarketing Cloud ConsultantData Cloud