CRM Marketing Specialist, English, Spanish

EXL

CRM Marketing Specialist leveraging data-driven strategies to optimize fan campaigns and engagement. Collaborating with various teams to implement effective marketing initiatives in an international sports league.

Posted 6/15/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
Audience segmentation & execution
QA of touchpoints, personalization elements, any dynamic content, etc..
Campaign build and deployment
Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
Extracting key insights and learnings for future optimization and template efficiency.
Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.

Requirements

What you’ll need

Bachelor’s degree with at least 3-5 years of similar or relevant work experience.
Experience with CRM tools (Epsilon PeopleCloud Messaging, Movable Ink, Attentive preferred).
Prior working knowledge of enterprise level marketing automation platforms (Adobe tools such as AEP, AJO, CJA, Campaign, Marketo, etc. strongly preferred but, others such as SFMC will be considered).
HTML editing and working knowledge required to be able to make edits to templates
Deep understanding of channel KPIs, A/B testing, metrics, and reporting.
Bilingual proficiency in English and Spanish required
Solid understanding of Lat-Am markets
Proficiency in Photoshop.
Ability to work independently and as a team player to find ways to uncover opportunities
Strong communication skills
Strong project and time management skills with high standards of accuracy and organization
Proven ability to collaborate & manage dependencies on other team members that are supporting the launch of a campaign
Passion for innovation and solving difficult challenges
Passion for sports is a plus

Benefits

Comp & perks

Employees are required to work 40 hours per week. This role may require more than 40 hours per week and/or weekends

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CRM campaignsmachine learningpredictive modelingA/B testingHTML editingmarketing automationaudience segmentationanalyticscampaign deploymentpersonalization

Soft Skills

communicationproject managementtime managementcollaborationindependenceorganizationproblem-solvingcreativityattention to detailadaptability