Marketing Associate – Sports & Gaming

EXL

Marketing Associate supporting enterprise-scale marketing transformation engagements for Sports & Gaming clients. Gaining hands-on experience in lifecycle marketing, MarTech, and data-driven decisioning.

Posted 5/16/2026contract🇺🇸 United StatesJuniorMid-Level💰 $20 per hourWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Contribute to the development of fan engagement and marketing transformation strategies for a major sports league
Assist in MarTech implementation and enablement efforts across platforms such as Adobe, Salesforce, Braze, Iterable, or similar tools
Help document technical requirements, journey logic, operational processes, and reusable playbooks
Assist team with preparation for client presentations, working sessions, and internal readouts
Evaluate emerging AI-driven marketing capabilities (e.g., recommendations, real-time triggers, decision engines)

Requirements

What you’ll need

Completed bachelor’s degree
0–2 years of experience or advanced academic focus in marketing, analytics, product, consulting, or technology
Familiarity with lifecycle marketing, CRM, and/or digital marketing concepts
Analytical skills with experience using Excel, Google Sheets, SQL, or BI tools
Strong attention to detail, structured thinking, and comfort working in ambiguity
Highly motivated, curious, and eager to grow into a client-facing role

Benefits

Comp & perks

For more information on benefits and what we offer please visit us at https://www.exlservice.com/us-careers-and-benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketinganalyticsproductconsultingtechnologylifecycle marketingCRMdigital marketingExcelSQL

Soft Skills

attention to detailstructured thinkingcomfort working in ambiguityhighly motivatedcuriouseager to grow

Certifications

bachelor's degree