EXL

CRM Marketing Specialist

EXL

full-time

Posted on:

Location Type: Remote

Location: Ireland

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About the role

  • Contribute across the full CRM marketing lifecycle - from marketing strategy and campaign planning through journey and campaign execution, performance measurement, and ongoing optimization.
  • Collaborate across Marketing and with key partners including Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies and vendors.
  • Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modelling, and personalized content.
  • Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
  • Audience segmentation & execution
  • QA of touchpoints, personalization elements, any dynamic content, etc..
  • Campaign build and deployment
  • Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
  • Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
  • Extracting key insights and learnings for future optimization and template efficiency.
  • Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.

Requirements

  • Bachelor’s degree with at least 3-5 years of similar or relevant work experience.
  • Experience with CRM tools (Epsilon PeopleCloud Messaging, Movable Ink, Attentive preferred).
  • Prior working knowledge of enterprise level marketing automation platforms (Adobe tools such as AEP, AJO, CJA, Campaign, Marketo, etc. strongly preferred but, others such as SFMC will be considered).
  • HTML editing and working knowledge required to be able to make edits to templates
  • Deep understanding of channel KPIs, A/B testing, metrics, and reporting.
  • Proficiency in Photoshop.
  • Ability to work independently and as a team player to find ways to uncover opportunities
  • Strong communication skills
  • Strong project and time management skills with high standards of accuracy and organization
  • Ability to keep up with a fast-paced production schedule that has a fluctuating level of workload throughout the calendar year.
  • Proven ability to collaborate & manage dependencies on other team members that are supporting the launch of a campaign
  • Passion for innovation and solving difficult challenges
  • Passion for sports is a plus
Benefits
  • A competitive salary with a generous bonus
  • private healthcare
  • life assurance at 4 x your annual salary
  • income protection insurance
  • a rewarding pension
  • a wide range of professional and personal development opportunities
  • support a range of learning initiatives that allow our employees to build on their existing skills and knowledge
  • online courses to seminars and workshops
  • opportunity to enhance their skills and stay up to date with the latest trends and technologies
  • flexible hybrid working model
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM marketingcampaign planningperformance measurementmachine learningpredictive modelingA/B testingHTML editingPhotoshopaudience segmentationmarketing automation
Soft Skills
strong communicationproject managementtime managementcollaborationindependenceorganizationinnovationproblem-solvingadaptabilityattention to detail