Develop and implement long-term strategies for the service line to achieve business and organizational goals.
Serve as the strategic advisor and trusted partner to the EXL Industry Market units and Marketing Solutions leadership.
Monitor and analyze performance metrics, financial reports, and operational data to monitor profitable growth and identify improvement opportunities.
Align EXL Marketing Solutions capabilities to prevailing and emerging needs, leveraging EXL’s competitive advantages in data, AI and performance marketing analytics and execution.
Lead business transformation discussions, translating performance marketing challenges into data-driven, tech-enable solutions.
Redefine Marketing Solutions value propositions and refine marketing collateral to support sales and growth including capability presentations, infographics, sales solution sheets, white papers and business cases.
Partner with EXL Industry Marketing Units to implement appropriate sales awareness and outreach programs (i.e., social media, direct outreach, etc.).
Lead efforts to reestablish Marketing Solutions leadership position at industry conferences / events.
Communicate service line metrics, progress, and strategic plans for EXL leadership.
Lead and mentor teams by providing guidance on implementation.

Requirements

10+ years combined experience in a big 4 consulting firm, performance marketing agency or marketing / data service provider serving Banking, Insurance and/or Life and Health industries.
Ability to bridge technology and business strategy, ideally with experience in cloud, MarTech platforms, marketing analytics, intelligent automation, or AI/ML.
Proven track record in building and growing strategic relationships and managing large transformation programs.
Strong communication, influencing, and stakeholder management skills, with a consultative selling approach.
Prior extensive experience presenting capabilities and business cases at clients and industry events.
Bachelor's degree in Analytics, Business, Marketing, Technology, or related field; MBA preferred.

Benefits

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketingdata analysismarketing analyticscloud technologyMarTech platformsintelligent automationAImachine learningbusiness transformationstrategic planning

Soft Skills

communicationinfluencingstakeholder managementconsultative sellingmentoringstrategic advisingrelationship buildingteam leadershipguidancepresentation skills

Certifications

Bachelor's degreeMBA