EXL

Adobe Campaign Lead Developer

EXL

full-time

Posted on:

Location Type: Hybrid

Location: Pennsylvania • United States

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Job Level

Senior

Tech Stack

SQL

About the role

  • Campaign leadership: Own calendar, briefs, targeting rules, build/QA, and launches for Email & Direct Mail; ensure on-time, error-free delivery with clear stakeholder updates.
  • Audience & personalization: Translate business asks into segments and dynamic content using Adobe Campaign data model and templates; manage suppressions/seed lists and opt-in/opt-out compliance.
  • Direct Mail orchestration: Coordinate list pulls, QA, creative specs, vendor handoff, and match-back reporting for DM alongside digital touchpoints.
  • Cross-functional partnership: Work with client data/analytics teams to ensure smooth execution across martech.
  • Governance & quality: Uphold brand, legal, and privacy standards (CAN-SPAM/GDPR/CCPA); maintain documentation, playbooks, and campaign audit trails.
  • Team guidance: Provide day-to-day direction to Adobe Campaign developers and analysts; review builds, unblock issues, and maintain SLAs.

Requirements

  • 5+ years of hands-on experience as a developer for Adobe Campaign v7/v8, with deep functional and technical understanding; leading email programs; multi-channel exposure (Email & Direct Mail).
  • Excellent stakeholder communication, prioritization, and project leadership in a fast-paced, enterprise environment.
  • Strong segmentation and campaign workflow experience; comfortable translating requirements into executable builds and QA plans.
  • Working knowledge of SQL for audience creation and troubleshooting; comfort with HTML/CSS for email template QA.
  • Familiarity with integrations across CRM systems (Salesforce/Microsoft Dynamics) and Adobe stack (AEP/Analytics/Target) is a plus.
  • Nice to Have - Adobe Campaign certification (ACE), experience with transactional/real-time messaging, and exposure to FDA/API/SFTP integrations.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Adobe Campaign v7Adobe Campaign v8SQLHTMLCSScampaign workflowsegmentationtransactional messagingreal-time messagingFDA/API/SFTP integrations
Soft skills
stakeholder communicationprioritizationproject leadershipteam guidancecross-functional partnership
Certifications
Adobe Campaign certification (ACE)