Digital Marketing

• Develop, enhance, and maintain Data Views and Connections within Adobe CJA, ensuring optimal data structuring for advanced analytics.
• Leverage deep expertise in Adobe CJA to continuously optimize data views and reporting frameworks, incorporating the latest Adobe feature releases and best practices.
• Collaborate with Journey Management teams to ensure alignment between Adobe CJA and Adobe Journey Optimizer (AJO) for accurate and actionable analytics.
• Design and implement workarounds for product limitations, crafting custom reporting solutions to meet complex analytical requirements.
• Proactively identify and resolve data discrepancies, quality issues, and engineering inefficiencies, ensuring high data accuracy and reliability.
• Develop and document robust data governance frameworks, best practices, and standardized methodologies for CJA implementation.
• Partner with MarTech, Data Engineering, and Analytics teams to define data flows and integrations across Adobe Experience Platform (AEP), AJO, and other MarTech tools.
• Ensure seamless integration of Customer Journey Analytics with Real-Time CDP (RT-CDP) and Adobe Analytics (AA) to provide holistic customer insights.
• Provide training and support to analytics and marketing teams on best practices for using CJA, interpreting data, and leveraging insights.
• Stay informed of industry trends, Adobe roadmap updates, and evolving marketing analytics best practices, proactively recommending enhancements and new capabilities.

Area Manager – Digital Marketing, Performance Marketing

Digital Marketing Manager

Digital Marketing Recruiter

Digital Marketing Lead – Community

Web & Digital Marketing Specialist