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Email Marketing Specialist
EX SquaredEmail Marketing Specialist joining U.S.-based e-commerce team to optimize customer journeys using Klaviyo. Building impactful email campaigns in a collaborative LATAM remote environment.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Email Marketing and Lifecycle Marketing, with a strong focus on Klaviyo for campaign management and optimization. Proficient in data-driven strategies to enhance customer engagement and conversion rates.
Highest-signal resume keywords
Klaviyo Campaign ManagementLifecycle MarketingSegmentation and PersonalizationA/B TestingHTML/CSS for Email Editing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email MarketingCRM OperationsCampaign OptimizationData AnalysisBehavioral Segmentation
Tools & Technologies
KlaviyoEmail AutomationDynamic Content
Industry Keywords
DTCE-commerceSubscription BrandsConsumer Brands
About the role
Key responsibilities & impact- Build, test, and deploy email campaigns using Klaviyo.
- Create and optimize automated lifecycle flows including Welcome, Abandoned Cart, Post-Purchase, Win-Back, Cross-Sell, Loyalty, and Re-engagement.
- Execute segmentation, personalization, dynamic content, and A/B testing.
- Monitor campaign performance and continuously optimize engagement, conversion, and revenue.
- Partner with Marketing, Creative, Analytics, and E-commerce teams to deliver high-impact customer experiences.
- Ensure campaign quality through testing, QA, and deliverability best practices.
Requirements
What you’ll need- 2–4+ years of experience in Email Marketing, CRM Operations, or Lifecycle Marketing.
- Strong hands-on experience with Klaviyo (campaigns, flows, segmentation, reporting, and automation).
- Experience working with DTC, e-commerce, subscription, or consumer brands.
- Strong understanding of customer lifecycle marketing and behavioral segmentation.
- Experience using data to optimize campaigns and customer journeys.
- Basic HTML/CSS knowledge for email editing.
- Advanced English (C1).
Benefits
Comp & perks- 100% Remote (LATAM)
- Initial 6-month contract with the opportunity to extend for the right candidate
- Access to learning platforms and professional development
- Collaborative, multicultural environment.