SEO Advertising Specialist – GoHighLevel

EX Squared LATAM

SEO Advertising Specialist at EX Squared managing SEO and paid media campaigns for clients in LATAM. Collaborating with teams to optimize ad performance and drive organic growth.

Posted 5/29/2026contractRemote • 💃 Anywhere in Latin AmericaJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Execute and optimize SEO and paid media campaigns across multiple client accounts simultaneously.
Manage workflows, lead tracking, and campaign automations inside GoHighLevel CRM.
Conduct keyword research, competitive analysis, and technical SEO audits to drive organic growth.
Implement and refine on-page SEO initiatives — meta optimization, internal linking, content structure.
Set up, monitor, and optimize Google Ads and Meta Ads campaigns with a focus on ROI and lead quality.
Manage and optimize Google Business Profile listings and Local SEO strategies for Canadian markets.
Build and deliver clear, actionable KPI reports for internal team and client review (traffic, rankings, ROAS, CTR, conversions).
Implement and validate tracking setups: pixels, Google Tag Manager, GA4, and conversion events.
Collaborate with project managers, developers, and creative teams to ensure seamless campaign execution.
Stay current on SEO algorithm updates, AI-driven search changes, and emerging AEO/GEO best practices.

Requirements

What you’ll need

2+ years in SEO, paid media, or digital marketing operations — agency experience strongly preferred.
Hands-on experience with GoHighLevel is mandatory — pipeline management, automations, and lead tracking.
Solid command of on-page SEO, technical SEO fundamentals, keyword research, local SEO, and link building.
Proven experience managing Google Ads and Meta Ads campaigns — from setup through optimization and reporting.
Proficiency in Google Analytics 4, Google Search Console, campaign reporting, and KPI analysis.
Working knowledge of SEMrush, Ahrefs, Moz, or equivalent platforms.
Experience optimizing Google Business Profiles and citation strategies for North American markets.
Strong written and verbal communication skills in English — able to present results clearly to non-technical clients.
High attention to detail: nothing slips through the cracks across campaigns, budgets, or deadlines.
Data-driven mindset: decisions are grounded in performance data, not assumptions.
Curiosity and genuine willingness to learn and apply emerging AI and search technologies.
Ability to work independently, manage time effectively, and adapt quickly to shifting priorities.
Growth mindset and proactive attitude — brings solutions, not just problems.

Benefits

Comp & perks

Competitive compensation in USD
Access to learning platforms and professional development opportunities
Flexible work environment
Collaborative and multicultural teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOpaid mediakeyword researchtechnical SEOon-page SEOGoogle AdsMeta AdsGoogle Analytics 4Google Search Consolelink building

Soft Skills

communication skillsattention to detaildata-driven mindsetcuriositytime managementadaptabilitygrowth mindsetproactive attitude