Group Director, Experience Strategy – Pharma Ad Agency Experience

EVERSANA

Group Director leading Experience Strategy for a pharmaceutical advertising agency. Collaborating with teams to drive innovative client deliverables and enhance patient experiences.

Posted 6/24/2026full-timeRemote • New York • 🇺🇸 United StatesLead💰 $143,170 - $192,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead the execution of core and advanced Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, Content Plan and recommendations, etc.
Understand end-user needs, double clicks into user flows to reduce friction and identify emotional connection points while ensuring optimal accessibility & inclusivity
Ensure alignment with overall brand strategy and create tactical briefs, implementation documentation for program execution
Determine omnichannel maturity and enable transformation and modular readiness across brands
Analyze qualitative and quantitative data to generate actionable insights and translating into compelling, data-backed stories and strategic recommendations for clients
Support manager and Experience Strategy leadership on organic growth and new business initiatives
Collaborate with senior leadership to define and develop new, innovative deliverables that drive client success and agency growth
Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias. All other duties as assigned.

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, or a related field.
10 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
Experience in Oncology is a must due to the client assignment
Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries
Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders
Deep understanding and experience with creating omnichannel experiences in pharma for HCPs and patients/caregivers
Strong analytical skills, with proven experience using data and customer research to inform strategic decisions
Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.,)
Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable)
Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.,)
Adept at using AI systems and frameworks

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Omnichannel StrategyExperience StrategyDigital StrategyAnalytical skillsData analysisCustomer researchMarketing automationCRM platformsAI systemsJourney mapping

Soft Skills

Communication skillsPresentation skillsCollaborationStrategic thinkingInclusivityLeadershipProblem-solvingCreativityAdaptabilityBias management