Director, Experience Strategy
EVERSANA
full-time
Posted on:
Location Type: Remote
Location: Remote • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $119,000 - $176,000 per year
Job Level
Lead
Tech Stack
Cloud
About the role
- Lead the execution of core Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, Content Plan and recommendations, etc.
- Partner with XS leadership on advanced omnichannel plans, personalization strategies, and modular content initiatives
- Understand end-user needs and provide double clicks into user flows to reduce friction while enabling optimal accessibility & inclusivity
- Ensure alignment with overall brand strategy and create tactical briefs, implementation documentation for program execution
- Analyze qualitative and quantitative data to generate actionable insights and translating into compelling, data-backed stories and strategic recommendations for clients
- Support manager and Experience Strategy leadership on organic growth and new business initiatives
- Collaborate with senior leadership to define and develop new, innovative deliverables that drive client success and agency growth
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
Requirements
- Bachelor’s degree in marketing, communications, or a related field
- 8 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
- Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries
- Strong communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders.
- Strong analytical skills, with experience using data and customer research to inform strategic decisions
- Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.,)
- Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable)
- Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.,)
- Adept at using AI systems and frameworks
Benefits
- Competitive salaries and benefits
- Diversity, Equity & Inclusion initiatives
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Omnichannel StrategyExperience StrategyDigital StrategyData AnalysisCustomer ResearchMarketing AutomationCRM PlatformsAI SystemsJourney MappingContent Strategy
Soft skills
Communication SkillsPresentation SkillsAnalytical SkillsCollaborationStrategic ThinkingInclusivityLeadershipProblem SolvingCreativityClient Success