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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in user acquisition strategies, particularly through Apple Search Ads and ASO across major app stores. Proven ability to analyze performance data, optimize campaigns, and drive conversion rates while collaborating effectively across teams.
Highest-signal resume keywords
User Acquisition StrategyApple Search Ads ManagementASO End-to-End OwnershipAnalytical JudgmentCreative Testing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
User AcquisitionASO (App Store Optimization)Campaign OptimizationPerformance Data AnalysisCopywritingSubscription Funnel UnderstandingKeyword ResearchCompetitor AnalysisGrowth Metrics ManagementCreative Testing
Soft Skills
Attention to DetailIndependenceCollaborationInitiativeCreative Instincts
Tools & Technologies
Apple App StoreGoogle PlayMeta AdsTikTok AdsGoogle AdsAI Tools
Industry Keywords
Mobile GrowthPaid User AcquisitionTrial-to-Paid ConversionGrowth OpportunitiesPerformance Metrics
About the role
Key responsibilities & impact- Own paid user acquisition by planning, launching, and optimizing campaigns across relevant channels.
- Own ASO end to end (keyword research, store creative, competitor analysis, etc.).
- Improve trial-to-paid conversion by identifying and fixing drop-off points.
- Lead creative testing for ad concepts and promotional content.
- Manage growth metrics to guide budget decisions.
- Find new growth opportunities through research and insights.
- Work across teams and partners for executing growth initiatives.
Requirements
What you’ll need- Either proven mobile growth experience or exceptional early-career potential.
- Understand Apple Search Ads and have practical experience owning ASO across the App Store and Google Play.
- A relevant degree is preferred (No degree required).
- High agency in taking initiative and noticing problems.
- Evidence of ability to achieve results.
- Experience managing Apple Search Ads and at least one other major paid platform (Meta, TikTok, or Google).
- Experience owning ASO end to end across the Apple App Store and Google Play.
- A working understanding of subscription funnels.
- Strong analytical judgment with performance data.
- Strong creative instincts and copywriting ability.
- Organization, attention to detail, independence, and collaboration skills.
- Familiarity with AI tools or strong motivation to use them effectively.
- Professional fluency in English.
Benefits
Comp & perks- Work from anywhere.
- No fixed 9-to-5 schedule.
- Unlimited leave.
- Competitive compensation.
- Direct access to founders.
- Real ownership.
- Growth based on contribution.
- Modern tools and high standards.
- Talented, entrepreneurial teammates.