Social Media Specialist

Everbrave

Social Media Specialist at Everbrave managing clients’ brands on social media. Developing content strategies and executing campaigns across Meta, Instagram, LinkedIn, and TikTok with performance metrics optimization.

Posted 5/23/2026full-timeCalgary • 🇨🇦 CanadaMid-LevelSenior💰 CA$60,000 - CA$75,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and maintain monthly content calendars for client social media channels across Meta, Instagram, LinkedIn, and TikTok.
Write, schedule, and publish engaging organic content aligned with client brand voice and strategic objectives.
Concept and brief creative assets (images, carousels, Reels, TikToks) in collaboration with the creative team.
Monitor and respond to community engagement, fostering meaningful audience interactions.
Stay current with platform trends, content formats, and algorithm updates to ensure content remains relevant and effective.
Plan, set up, execute, and optimize paid social campaigns on Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager.
Develop audience targeting strategies including custom audiences, lookalikes, retargeting, and interest-based segments.
Write and test ad copy variations and collaborate with the creative team to develop high-performing ad creative.
Monitor campaign performance daily, making real-time adjustments to bidding, budgets, audiences, and creative to maximize results.
Produce regular performance reports for both organic and paid social across client accounts, translating data into actionable insights.

Requirements

What you’ll need

3–5 years of experience managing social media for brands or clients, ideally in an agency setting.
Demonstrated experience running paid social campaigns on Meta, LinkedIn, and/or TikTok with measurable results.
Strong understanding of social media strategy, content development, community management, and paid media principles.
Proficiency with Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager.
Experience with social media scheduling tools (e.g., HubSpot, HeyOrca, Later, or equivalent).
Analytical mindset with the ability to interpret performance data and translate it into strategic recommendations.
Excellent written communication skills with a strong grasp of brand voice and copywriting.
Strong attention to detail and commitment to quality.
Confident participating in client meetings and presenting performance updates.
Experience working with HubSpot or other CRMs to track leads from social is an asset.
Comfortable working in a Mac environment.

Benefits

Comp & perks

Paid Vacation & Flexible Floater Hours
Comprehensive Extended Health Benefits
Health Spending/Lifestyle Spending Account
Annual Training Allowance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media managementcontent developmentcommunity managementpaid media principlesaudience targeting strategiesad copywritingperformance analysiscampaign optimizationcontent calendar developmentcreative asset briefing

Soft Skills

written communicationattention to detailclient presentationanalytical mindsetcollaborationstrategic thinkingcommunity engagementadaptabilitytime managementproblem-solving