EverAI

Performance Marketing

• Assist in the daily management of core paid acquisition channels or DSPs (e.g. Meta, TikTok, Google, etc.)
• Support the creation of scalable acquisition funnels by ensuring proper tracking implementation and gathering data insights
• Actively participate in the testing loop by preparing new ad concepts, organizing creative assets, and setting up audience tests
• Monitor campaign and funnel performance using our core tools (Voluum, GA4, internal dashboards) and promptly flag any critical changes or performance anomalies
• Pull, clean, and organize performance data (CPA, ROAS, retention) to support weekly and monthly strategic reviews
• Maintain and update internal reporting documents and dashboards
• Support the creative briefing process by gathering performance data and communicating required asset changes and successful angles to the content team
• Collaborate with Product and Content teams to assist in the launch and testing cycles for landing pages, focusing on conversion rate improvements
• Assist in documenting and implementing systems designed to streamline creative testing speed and reduce fatigue
• Build initial rapport with key traffic source representatives, assisting the Senior team in managing communications and reporting performance
• Research and document potential new acquisition opportunities (networks, formats, tools, etc.)
• Stay up-to-date on platform rules, policy changes, and algorithm shifts

Junior Performance Marketer