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About the role
Key responsibilities & impact- Take the lead on one or two paid acquisition channels (e.g., Meta, TikTok, Google, etc.), with potential to expand scope based on performance
- Contribute to building scalable acquisition funnels, from execution to iteration, with aggressive growth targets in mind
- Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV
- Monitor performance daily using tools like Voluum, GA4, and internal dashboards
- Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior
- Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves
- Own the creative briefing process: define hooks, formats, and angles based on performance patterns
- Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages
- Implement systems to reduce creative fatigue and increase speed of testing
- Build strong relationships with traffic sources and negotiate premium placements and custom deals
- Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria
- Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly
- Identify opportunities to streamline acquisition processes through automation and internal tools
- Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently
- Scale existing campaigns to 3x+ budget while maintaining CAC/ROAS goals
- Contribute to growing the user base from 30M to 100M users in the next 12 months
- Execute 0-to-1 testing in new channels
- Improve conversion through landing page testing and funnel iteration
- Own both creative input and analytical feedback loops
Requirements
What you’ll need- 4–10+ years in performance marketing or user acquisition
- Proven track record managing $300K to $1M+/month in paid media spend
- Full ownership of campaign execution, results, and optimization
- Experience with Meta, TikTok, Snapchat, ASA, or native platforms
- Analytical fluency: GA4, Voluum, tracking setups, dashboards
- Strong creative instincts: can write briefs, analyze hooks, and iterate fast
- Experience optimizing landing pages and funnel conversion
- Strong communication & collaborative skills (perfectly fluent in English)
Benefits
Comp & perks- Paid Time Off: 4 weeks (20 working days) of PTO per year to recharge and reset
- Health & Wellness Support: Monthly allowance of 100 USD for health insurance expenses + unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp (also available for up to three family members)
- Co-Working Space Budget: Work from a co-working space up to twice per month (35 EUR / 40 USD per visit) to stay inspired and connected
- Learning Budget: Dedicated funds to support your professional growth: courses, books, conferences, events, or certifications
- Equipment: Company laptop provided + monitor budget up to 250 USD for your workspace setup
- AI Tools Access: Premium access to ChatGPT, Cursor, Hugging Face, Claude Code, and any other tool needed to excel at your job, power your ideas and workflows
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketinguser acquisitioncampaign executionoptimizationlanding page testingfunnel iterationcreative briefinghigh-velocity testingautomation
Soft Skills
strong communicationcollaborative skillscreative instinctsanalytical fluency
