Performance Marketing

• Own the performance of 1 paid acquisition channel or DSP, including setup, optimization, and reporting (e.g., ExoClick, TrafficStars, TrafficJunky) — with potential to expand scope based on performance.
• Help design and improve scalable acquisition funnels to hit CAC/ROAS targets
• Contribute to testing loops and creative production, proposing new ad concepts and audience angles based on data
• Monitor performance daily using tools like Voluum, GA4, and internal dashboards
• Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior
• Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves
• Own the creative briefing process: define hooks, formats, and angles based on performance patterns
• Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages
• Implement systems to reduce creative fatigue and increase speed of testing
• Build strong relationships with traffic sources and negotiate premium placements and custom deals
• Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria
• Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly
• Identify opportunities to streamline acquisition processes through automation and internal tools
• Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently
• Contribute to scaling existing campaigns to 3x+ budget while maintaining CAC/ROAS goals
• Contribute to growing the user base from 30M to 100M users in the next 12 months
• Execute 0-to-1 testing in new channels
• Improve conversion through landing page testing and funnel iteration
• Own both creative input and analytical feedback loops

Mid Performance Marketer

Senior Performance Marketer

Google Ads Media Buyer

Growth & Performance Marketing Lead