Head of Marketing – Maternity Cover

Evaro

Head of Marketing managing B2C customer acquisition and retention for Evaro in the healthtech sector. Leading marketing strategy and team during maternity cover period.

Posted 7/16/2026contractNorwich • 🇬🇧 United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2C marketing strategy, focusing on customer acquisition, retention, and lifecycle marketing across various channels. Proven ability to lead and develop marketing teams while managing significant budgets and ensuring brand integrity.

Highest-signal resume keywords

B2C Marketing StrategyLifecycle Marketing ProgrammesPPC ManagementBrand Strategy LeadershipTeam Development and Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer AcquisitionBudget ManagementPerformance AnalysisRetention StrategiesEmail MarketingSMS MarketingSEOPaid SocialCreative ProductionAI in Marketing

Soft Skills

Analytical ThinkingCreative Problem SolvingLeadershipCommunicationStrategic Planning

Tools & Technologies

Google AdsBing AdsMarketing Automation ToolsCRM SystemsAnalytics Platforms

Industry Keywords

HealthtechDigital HealthTelehealthConsumer HealthcareRegulated Consumer Sector

About the role

Key responsibilities & impact

Own B2C acquisition strategy across all paid and organic channels
Manage channel mix and budget allocation to hit revenue, CAC and LTV:CAC targets
Lead trading decisions — adjusting spend, targeting, and offers based on real-time performance
Develop a cross-sell strategy to increase customer LTV
Work with product/engineering to improve retention tooling and capabilities
Develop lifecycle communications (email, SMS, app) and promotional tactics to increase patient lifetime value
Ensure brand direction, values, and tone of voice are upheld across all patient-facing communications
Oversee creative production for campaigns, website, and marketing assets
Manage PR activity and external communications
Provide marketing support to the B2B/partnerships team as needed
Create partner-facing collateral, co-branded campaigns, and sales materials for partners
Lead, develop, and performance-manage the marketing team during the maternity leave period
Set priorities, allocate resources, and ensure the team delivers against goals

Requirements

What you’ll need

7–10 years' experience in B2C marketing
At least 2–3 years at Head of Marketing or equivalent senior leadership level
Sector experience: Consumer-facing healthtech, private healthcare, or a closely adjacent regulated consumer sector (e.g. digital health, telehealth, health & wellness, or pharmacy)
Hands-on and strategic expertise in PPC (e.g. Google Ads, Bing), paid social, and SEO
Proven track record managing significant budgets at scale (ideally £1m+ monthly spend or equivalent)
Proven experience building and running lifecycle marketing programmes — email, SMS, whatsapp and/or app — to drive retention, repeat purchase, and LTV
Experience leading brand strategy and overseeing creative production
Ability to balance performance and brand priorities
Thinks in terms of revenue, CAC, LTV and margin — not just impressions and clicks
Track record of managing and developing marketing teams of 5+ people
Proven experience and knowledge of using AI to drive quality and quantity of marketing output
Has operated across PPC and brand, is both analytical and creative

Benefits

Comp & perks

Hybrid working structure
Talent Screening Interview
Taster Day (paid)