Category Manager

Evaro

Category Manager at Evaro improving healthcare services through data analysis and cross-functional collaboration. Owning performance metrics and enhancing patient experience across categories.

Posted 7/4/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own category performance: revenue, patient volume, conversion (landing → consultation, consultation → prescription), repeat/return rates, and margin at CM1, CM2, and CM3
Conduct hands-on analysis using self-serve BI tools; identify what's working, what's not, and why
Ensure analytics infrastructure exists to understand category performance end-to-end; partner with Data team to build what's missing
Monitor performance against targets; surface underperformance early with diagnosis and proposed actions
Have a living plan of prioritised actions and experiments to improve category performance
Be the internal expert on the market and competitive landscape for assigned categories: patient segments, competitor propositions, pricing strategies, market trends, regulatory shifts
Maintain up-to-date competitor tracking; know what they're launching, where they're winning, and what's driving it
Translate market insights into actionable recommendations for Marketing, Clinical, Product, and Commercial leadership
Define what the patient experience must deliver to win in each category: journey flow, content, clinical pathways, messaging, and UX
Obtain customer insights to understand patients needs, desires and current experience with Evaro as relates to the relevant categories
Write or source copy for category pages and communications; care deeply about clarity and conversion
Direct Clinical Specialists on category-specific clinical content; ensure clinical accuracy and patient comprehension
Continuously identify, prioritise, and test improvements to conversion and retention across the funnel
Validate that changes deliver intended impact; iterate based on results
Identify and implement trading actions, partnering with marketing: promotions, seasonal plays, AOV initiatives, category campaigns, PPC tests
Recommend pricing changes to CCO with clear rationale and expected impact
Build business cases for category investment (e.g., major innovations to the category); quantify opportunity and required resources; where appropriate project manage the creation and launch of such innovations
Track campaign-specific metrics (e.g., AOV uplift from test kit attach) and feed learnings back
Influence PxE roadmap by clearly articulating category needs and patient outcomes; understand that Product owns the platform and prioritisation decisions
Escalate conflicts between category needs and PxE capacity to CCO when necessary
Work with Operations on capacity and fulfilment constraints affecting category performance, and opportunities to improve economics and outcomes
Collaborate with Clinical team on evidence base and compliance for category propositions
Share insights across Category Managers to build collective knowledge

Requirements

What you’ll need

Highly numerate with strong analytical skills, evidenced by qualifications (e.g., A-level Maths, quantitative degree) and demonstrated hands-on analysis experience
Proficiency with Excel/Sheets and BI tools; able to conduct own analysis and draw actionable conclusions without relying on analysts
Experience in commercial, growth, or target-driven roles with clear accountability for performance metrics
Financially literate and able to rapidly understand a market in depth
Highly customer centric; demonstrated ability to deeply understand customer/patient needs using qualitative and quantitative methods (research, surveys, conversion analysis, NPS, user feedback)
Strong understanding of digital UX; intuitive sense for what makes experiences clear and effective
Excellent written communication; able to write clear, persuasive copy and articulate requirements precisely
Experience coordinating cross-functional teams in a matrix environment; excellent project manager and able to influence without authority
Comfortable with ambiguity; able to make decisions with incomplete information and adjust as you learn

Benefits

Comp & perks

25 days annual leave
Enhanced healthcare coverage
Competitive parental leave policies
Clear progression pathways and development opportunities
Supportive, collaborative environment with structured onboarding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Data AnalysisConversion AnalysisMarket ResearchQuantitative AnalysisFinancial Literacy

Soft Skills

Excellent Written CommunicationAbility To Influence Without AuthorityComfortable With Ambiguity

Certifications

A-Level MathsQuantitative Degree