Technical Performance Marketing Manager

ESTO Group

Technical Performance Marketing Manager responsible for managing paid acquisition and marketing data infrastructure at fintech firm. Collaborating with product and engineering teams for growth optimization.

Posted 7/29/2026full-timeTallinn • 🇪🇪 EstoniaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing paid campaigns across multiple platforms, utilizing Google Tag Manager and Google Analytics 4 for data-driven decision-making. Proficient in AI-driven marketing operations and effective communication with product teams to ensure seamless tracking and reporting.

Highest-signal resume keywords

Google Tag Manager (GTM)Google Analytics 4 (GA4)AI-Driven Marketing OperationsAttribution ModellingPaid Campaign Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign OptimizationData AnalysisEvent TrackingTechnical SEOGenerative Engine Optimization (GEO)

Soft Skills

Strong English Communication Skills

Tools & Technologies

Google AdsMeta AdsLinkedIn AdsTikTok AdsAI Tools

Industry Keywords

Ad Budget ManagementAudience TestingLanding Page OptimizationBidding StrategiesData Layer Definition

About the role

Key responsibilities & impact

Set up, manage, scale, and optimize paid campaigns across Google, Meta, LinkedIn, TikTok, and other emerging platforms.
Using AI tools (like Claude or in-platform) in everyday work to optimize and analyze campaign performance, automate routine workflows.
Own our Google Tag Manager (GTM) setup.
With the help of Product and Engineering teams review and maintain server-side tracking, tags, pixels and conversion APIs to ensure flawless data collection.
Dive deep into Google Analytics 4 (GA4) to analyze user journeys, attribution models, and post-click behavior.
Build custom reports and dashboards.
Bridge marketing and product - define data layer and custom event tracking requirements.
Constantly test audiences, creatives, landing pages, and bidding strategies to lower CAC and scale volume efficiently.

Requirements

What you’ll need

3–5+ years of hands-on experience managing substantial ad budgets across Google, Meta, other platforms is a plus.
A strong curiosity or practical experience on building AI-driven Marketing operations.
Proficiency in Google Tag Manager (GTM) and GA4.
You should be comfortable working with triggers, tags, events, data flows.
Ability to speak the same language as product managers when requesting backend event tracking.
Understanding of attribution modelling.
Strong English communication skills, both written and verbal.
Knowledge in technical SEO and generative engine optimization (GEO) is a plus.

Benefits

Comp & perks

28 days annual leave + public holidays + your birthday off - always 🎂
Hybrid work + flexible hours
Paid sick leave + 3 Wellbeing Days
Modern pet-friendly office in Tallinn · fully stocked kitchen with snacks, fruit & drinks
Monthly Stebby allowance for sports & wellness
Collaborative & multicultural team · regular events & offsites · freedom to bring ideas and make an impact