Product Marketing Manager

Esper

Product Marketing Manager defining go-to-market strategies and content for policy and regulatory platform at Esper. Collaborating across teams to revolutionize government policymaking through data-driven insights.

Posted 4/29/2026full-timeAustin • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Be a critical partner of Product Management to ensure the messaging, positioning, product updates, and other content are in sync internally to Esper and externally to the market.
Run product launches end-to-end — Project-manage launches from kickoff to post-launch. Draft launch messaging within our existing positioning and brand frameworks, and produce the sales enablement (decks, playbooks, training, demo scripts) reps need to sell.
Become a buyer expert — Conduct customer and prospect interviews, run competitive research, and synthesize what you learn into briefs, updated persona docs, and talk tracks across our government verticals.
Produce content that closes deals — Create demo videos, use-case guides, one-pagers, webinars, and GTM playbooks that get used
Leverage AI to synthesize a corpus of GTM, company, customer, and market intelligence to inform positioning and messaging decisions, and facilitate collaboration with Product Management.
Run the customer proof engine — Interview customers, write outcome-powered case studies and reference content, and maintain a fresh library of ROI stories, peer validation quotes, and reference customers ready for sales to use across every vertical.
Keep launches grounded in the Esper story — Make sure new features and products consistently tie back to our platform narrative in every asset—so launches feel like chapters of one story, not isolated drops.
Enable the revenue team — Train Sales, SDRs, and CS on our differentiators and competitive positioning. Build and maintain the battle cards, competitive briefings, and objection-handling assets the team actually uses—and surface competitive insight back to GTM team
Drive feature adoption — Work with Sales, CS/PS teams to push adoption of features tied to bookings, retention, and expansion. Surface competitive and market data that informs pricing and packaging conversations.
Work with modern tools — Use AI, automation, and modern workflows across launches, content production, demos, and enablement.
Position the growing Esper ecosystem as the go-to for the public sector and other similar verticals.

Requirements

What you’ll need

3-5 years of product marketing experience in SaaS (govtech, regtech, legaltech, or other regulated/complex enterprise sales motions are a plus, but not necessary)
Hands-on experience supporting product launches end-to-end—messaging drafts, enablement assets, launch logistics, and post-launch tracking
Strong writing capabilities — you can take a technical feature and turn it into clear, compelling copy for non-technical buyers (you'll demonstrate this through a short writing exercise during our interview process).
Content production experience — you've built decks, demos, one-pagers, and webinars at pace and can ship without a lot of process
Comfortable talking to customers — you've conducted customer and prospect interviews and let what you heard shape your work
Ownership mentality — you take initiative, work autonomously, and thrive when priorities move quickly
Natural collaborator — comfortable working across Product, Sales, SDRs, PS, CS, and Marketing

Benefits

Comp & perks

Being a part of an innovative and collaborative team that will both support and challenge you
Significant opportunity for growth and ownership and to shape Esper for the long-term
Competitive salary and equity at a growing early-stage company
Paid holidays & unlimited PTO
Medical, dental, and vision insurance
Generous parental & sick leave
401(k) retirement plan with employer match
Short/Long term disability & life insurance
Flexible spending account (FSA)
Work anniversary equity grants
Monthly stipend to offset remote work expenses
Office equipment allowance
Paid Time Off to participate in volunteer/community events

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingcontent productioncustomer interviewscompetitive researchwriting capabilitiesproject managementsales enablementdemo creationGTM playbooksfeature adoption

Soft Skills

ownership mentalitynatural collaboratorstrong communicationinitiativeadaptabilitycustomer-focusedteamworkautonomyproblem-solvingcreativity