FREE ACCESS
5,000–10,000 jobs/day
See all jobs on JobTailor
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Product Marketing Manager
EnthuseProduct Marketing Manager launching donation, event-registration, and fundraising software products for Enthuse. Creating positioning, sales enablement, customer content, and growth insights for charities.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing, including the creation of marketing materials, audience personas, and product launch strategies. Proven ability to analyze market data and collaborate with cross-functional teams to drive product adoption and revenue growth.
Highest-signal resume keywords
Product Marketing ManagementProduct Launch ExecutionMarket Research AnalysisAudience Persona DevelopmentCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Marketing Materials CreationCompetitive Overview DevelopmentSales Slide CreationLanding Page DevelopmentData AnalysisUser Persona CreationMessaging DevelopmentRevenue Target CoordinationProduct Feature IdentificationPricing Strategy Development
Soft Skills
CuriositySelf-Starting ApproachAutonomous Work
Industry Keywords
Product LaunchMarket Growth OpportunitiesCustomer ReferencesBeta-Launch TestimonialsVideo Case Studies
About the role
Key responsibilities & impact- Own creation of product marketing materials, including competitor overviews, product marketing slides, website content, social activation, and product demos
- Create audience personas based on market research and data
- Create message houses for product launches to ensure consistent messaging and clear communication of USPs
- Present marketing collateral to the sales team and answer questions
- Work with the Product Director to deliver new-product-launch training for Sales
- Coordinate customer references, including beta-launch testimonials and video case studies
- Participate in product marketing cross-functional squads
- Collaborate with senior team members and hold teams accountable for delivering launches on time, on budget, and to a high standard
- Coordinate launch timelines and rollout plans, including paid media, organic activation, and revenue targets
- Collaborate with the product team to identify product features and customer benefits
- Collaborate with the senior team to create pricing strategies
- Analyze existing-customer revenue to increase product stickiness and adoption across solutions
- Monitor product-launch results and provide executive reports on lessons learned
- Assist leadership with research into new product strategies and growth opportunities to expand the total addressable market
Requirements
What you’ll need- Experience as a Product Marketing Manager in a rapidly changing, growth environment
- Demonstrable experience creating product marketing materials, specifically competitive overviews, sales slides, and landing pages
- Portfolio or examples of work for reference
- Experience delivering product launches for new products, not just features
- Ability to translate complex functionality into easy-to-understand messaging
- Experience investigating new product growth opportunities, such as upsell and new markets
- Experience collaborating with senior members of staff
- Experience creating user personas and understanding the requirements for creating them
- Ability to produce actionable insights from data
- Ability and preference to work autonomously
- Curious, self-starting approach
Benefits
Comp & perks- Early Friday finish
- Optional team drinks
- Team incentives
- Company socials
- Flexible hours
- Working from home
- Support for part-time work
- One paid day to fundraise for a charity of your choice
- Cycle to Work scheme
- Season ticket loan
- London-based office
- Learning and development program
- Annual training allowance
- Personal Development Plans
- Mentor program with structured support from senior team members
- 25 days holiday and bank holidays (33 in total)
- Additional holiday based on length of service, up to 28 days
- Additional 5 days of unpaid holiday
- Birthday off
- 1 month paid sabbatical after 5 years
- Work from abroad for up to 4 weeks of the year
- Private health insurance coverage
- Access to participant places for major fundraising events